Kissmetrics
APRIL 20, 2021
That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. What Are the Different Types of Funnels? In this article, we’re focusing on marketing funnels, that is funnels that start with some sort of marketing campaign.
Kissmetrics
MAY 6, 2021
A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. For example, your page might be designed to encourage: sales email list sign-ups white paper downloads software trials webinar sign-ups. Without concrete, specific goals, there’s no way to create an effective page.
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FastSpring
DECEMBER 14, 2018
For those of us who have worked in the PPC trenches, we know PPC is a lot more than adjusting bids and adding exclamation points to our CTAs. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. You can also gain helpful insights from your PPC data. Focus on education.
Kissmetrics
JANUARY 27, 2021
You can do this by offering white papers, tip sheets, or e-books in exchange for emails to grow your list. If you like PPC, they have tons of content about that. You can achieve this with great SEO, blogging, social publishing, and more. The second stage is Convert. The third stage is called Close.
ROI Revolution
APRIL 12, 2022
28% of marketers use automation in their PPC advertising efforts. Your PPC and SEO efforts lead shoppers to your website – but if your site isn’t optimized for conversions, even the biggest boost in traffic won’t touch your bottom line. White Papers & Reports. Automation, Smart Shopping, & Performance Max.
Kissmetrics
SEPTEMBER 14, 2017
White Papers. After using their product to grade your AdWords account, they are betting on the fact that they will find areas of improvement, and that their PPC software will be more attractive. The value-offer of lead magnets are often pieces of content like: Case studies. Exclusive videos. But they can also be: Discounts.
Kissmetrics
AUGUST 5, 2021
The page usually has a goal like: sales email list sign-ups white paper downloads. 12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI 9 PPC Ad Copywriting Secrets to Steal From the Pros Call-to-Action: 8 Tactics to Create One in 2021 + Examples. What is a landing page? Ad Copy Resources.
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