FastSpring
DECEMBER 14, 2018
For those of us who have worked in the PPC trenches, we know PPC is a lot more than adjusting bids and adding exclamation points to our CTAs. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. You can also gain helpful insights from your PPC data. Focus on education.
Kissmetrics
MAY 6, 2021
A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. For example, your page might be designed to encourage: sales email list sign-ups white paper downloads software trials webinar sign-ups. Without concrete, specific goals, there’s no way to create an effective page.
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ROI Revolution
NOVEMBER 18, 2020
Potential impact: Affects PPC ads, feeds, sitelinks, and possibly SEO, potentially losing rankings and history associated with a URL and causing wasted ad spend. How to resolve: From a PPC standpoint, make a list of any URL changes before going live so you are prepared when the transition occurs. Claim your copy here!
ROI Revolution
MAY 30, 2023
To gain more insights into the current state of AI in digital marketing, peruse the following resources: Using AI for SEO How Will AI Affect PPC? To learn more about what the cookieless future means for programmatic, read our white paper on Programmatic Advertising in a Cookieless World.
Kissmetrics
APRIL 20, 2021
That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. What Are the Different Types of Funnels? In this article, we’re focusing on marketing funnels, that is funnels that start with some sort of marketing campaign.
ROI Revolution
APRIL 12, 2022
28% of marketers use automation in their PPC advertising efforts. Your PPC and SEO efforts lead shoppers to your website – but if your site isn’t optimized for conversions, even the biggest boost in traffic won’t touch your bottom line. White Papers & Reports. Automation, Smart Shopping, & Performance Max.
ROI Revolution
FEBRUARY 10, 2022
You can learn more about how to strategize a successful plan for both in this webinar replay and this white paper on the digital search duopoly (what we like to call the combination of PPC and SEO). To learn more about amplifying your brand’s PPC success by optimizing for conversions, check out this webinar replay.
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