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Shopify Email Marketing Strategies: Using Campaigns & Automation to Grow Your Business

Groove

For Shopify merchants , email marketing presents one of the best ways to engage with customers and drive sales. Post-purchase follow-up emails can include thank-yous, product recommendations, or cross-selling offers. Our top recommendation for an email marketing platform is Klaviyo.

Shopify 354
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How GlassesUSA.com Uses AR, Computer Vision and Dynamic Recommendations to Enhance Online Eyewear Shopping

Retail TouchPoints

The site’s huge selection is clearly an advantage, but it does present a challenge when it comes to the customer experience. In 2018, GlassesUSA.com partnered with experience optimization platform Dynamic Yield to simplify the product discovery process with dynamic recommendations. Streamlining Search in the Endless Aisle.

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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

Increase Website Traffic In addition to having well-optimized eCommerce SEO strategies , we recommend that companies take advantage of content like blogs, downloadable eBooks, case studies, infographics, and white papers to drive website traffic. Online businesses aren't limited to creating content within their own sites.

eCommerce 328
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Is the Fear of Fraud Leading to Loss of Sales? AI Can Help.

Retail TouchPoints

Going passwordless can look different for various brands, but a recommended, gradual and consumer-friendly approach would be to adopt biometric logins such as face IDs, fingerprints and/or selfie verification. Users present their credentials to organizations that can verify the information instantly without having to contact the issuer.

Consumer 305
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Technology Created Grocery Hopping, and Technology can Solve it

Retail TouchPoints

From a business perspective, though, grocery hopping presents a challenge. As grocers explore their relationship with customers and pursue avenues for improvement, theyll find that technology presents countless solutions for enhancing engagement and boosting store loyalty.

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Curbing the $890 Billion Return Problem: Proactive Solutions for Retailers

Retail TouchPoints

By leveraging emerging technologies and fine-tuning product presentations, retailers can reduce the need for returns, improve customer satisfaction and protect their bottom line. A More Personalized Approach: AI-Driven Personalization Personalized product recommendations based on customer behavior and preferences also can reduce returns.

Retail 298
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BigCommerce Headless Websites Offer New Options for eCommerce Stores

Groove

We’ll look more closely at what headless eCommerce entails as well as the facts companies should know about BigCommerce and the possibilities it presents. BigCommerce headless setups offer support so that businesses can better navigate the system's complexities, even if they are new to this option.