Retail TouchPoints

OCTOBER 17, 2024

Leveraging Creators to Connect with Sneakerheads In partnership with Impact.com , Foot Locker has launched Foot Locker Storefronts , a platform that helps connect qualified creators with the retailer in order to engage with new and existing sneaker fanatics across social media.

Games 288

Games Social Media Presentation Events 288

Kissmetrics

JANUARY 3, 2022

A good social media campaign will convert at less than 1 percent. One thing marketers are advised to do when running PPC, social media ads, or any other type of campaign is build up enough data before making a conclusion. The average email click-through rate is 2.6 The rate of return on direct mail is around 1 percent.

Presentation 270

Presentation Marketing Webinar PPC 270

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. We do not need to trade our children’s emotional wellbeing for return on ad spend,” Mallard added.

Social Media 290

Social Media Presentation Events Marketing 290

Kissmetrics

AUGUST 31, 2021

Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. Seven in ten Americans use social media today. Do that for a week, just to learn how different media platforms work. Social Media Strategies.

SEO 357

SEO Social Media Blog Article 357

Kissmetrics

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

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Social Media Marketing Events Other 337

Retail TouchPoints

FEBRUARY 23, 2022

The ideal of course is a unified payment experience that will not only connect all the available cryptocurrencies but also won’t present any additional obstacle to customers. 10 years ago, not many business owners expected to have to manage their social media profiles, yet here we are. Expect the need for a crypto manager.

Payment Services 360

Payment Services Cryptocurrencies Social Media Telecommunications 360

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Social Media Magazine Consumer Payment Services 321

Retail TouchPoints

MAY 3, 2022

Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways that change how retailers can interact with shoppers. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

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Social Media Marketing Presentation Technology 287

Kissmetrics

NOVEMBER 4, 2020

These are the three features we’ve found most helpful: Increased social media responsiveness Location-based alerts Email alerts. Increased Social Media Responsiveness. Apple Watch apps enable business owners to better monitor social media engagement. Presentation Tool Apple Watch Apps.

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Social Media Payment Services Presentation Seminar 333

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 297

eCommerce Marketing Social Media White Paper 297

Retail TouchPoints

OCTOBER 28, 2024

They spend a lot of time online, particularly on social media platforms. Leverage social media Where do you go to find Gen Zers? Social media! So it only makes sense to leverage social media when running sweepstakes or contests. Gen Z especially loves experiences they can share on social media!

Consumer 275

Consumer Social Media Recommendation Travel 275

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Social media Social media platforms, once the golden ticket for D2C brands, also have become oversaturated.

Gifts 290

Gifts Social Media Mobile Games 290

Kissmetrics

JANUARY 21, 2021

The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Even Silicon Valley has jumped in on the hype, valuing the social media app at $100 million and receiving a reported $12 million investment from venture capital firm Andreessen Horowitz.

Social Media 311

Social Media Other Recommendation Download 311

Retail TouchPoints

MAY 16, 2022

The surge in ecommerce shopping over the past two years means shoppers have more choice than ever before, and DTC retailers need to present a good reason for shoppers to choose them over one of the giants. This approach can carry through to other marketing and social media efforts as well.

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Social Media Specialty Retailers Presentation Apparel 325

Retail TouchPoints

MARCH 30, 2022

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space.

Payment Services 324

Payment Services eCommerce Social Media Presentation 324

Groove

NOVEMBER 9, 2024

Not only does it present an opportunity to communicate your brand's key messages, but it also helps improve your website's search engine optimization. Other content types that are well worth leveraging include social media and video. This increases the likelihood that potential customers will discover it.

Blog 361

Blog eCommerce Marketing SEO 361

Kissmetrics

DECEMBER 26, 2020

You should also have a list of any important guests and speakers that’ll be presenting during your event. You can’t talk about online event promotion without addressing the importance of your social media accounts. Keep in mind that nothing in social media exists in a vacuum. Why does this matter?

Events 363

Events Social Media Information Recommendation 363

Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. What are the Benefits of Social Commerce? Higher likelihood to buy. Final Thoughts.

Social Media 297

Social Media Consumer Electronics Electronics Channel 297

Retail TouchPoints

SEPTEMBER 16, 2021

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? Many [social] purchases are very organic.

Consumer 312

Consumer Social Media Retail Multi-channel 312

Retail TouchPoints

SEPTEMBER 14, 2023

Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Branden Maes is the Senior Brand Marketing Manager at Eyebuydirect , where he also leads the company’s social media and influencer programs.

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Customer Social Media Recommendation Presentation 278

Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. Brands have long recognized the power of celebrities to influence the buying decisions of consumers.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

DECEMBER 15, 2023

Emerging social media platforms such as TikTok and Snapchat have created a healthy amount of worry among parents who feel their children are being exposed to negative and harmful influences. How social media and technology affect children is dependent on a number of factors.

Social Media 264

Social Media Technology Automotive Definition 264

Kissmetrics

JULY 23, 2021

With the absence of body language, social cues, and audible tone, the best way to communicate with your users is through visual content. The presentation-sharing platform has created a simple and seamless way to pro mote visual content while also encouraging user interaction. SlideShare is one such example. Let’s get started.

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Presentation Webinar Social Media Marketing 293

Retail TouchPoints

OCTOBER 21, 2021

Adding social media capabilities could further enhance PayPal’s offerings for retailers. “We Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly. We see how it can make sense for the company,” said Sanjay Sakhrani, Analyst at Keefe Bruyette & Woods in a note to clients seen by Bloomberg.

PayPal 288

PayPal Merchant Services Payment Services Payments 288

Kissmetrics

DECEMBER 20, 2020

The host presents and the audience watches without really interacting. Since webcasts are typically broadcasted from a single presenter, the audio and video quality must be a top priority. If the feed is lagging, grainy, or low quality, the message won’t be as impactful, and attendees may drop out mid-presentation.

Payment Services 353

Payment Services Payments Webinar Events 353

Retail TouchPoints

JANUARY 17, 2024

PawWire , the latest B2B2C platform from The Wires, offers pet owners a panoply of products from around the world presented as part of a personalized shopping experience. PawWire also provides brands and consumers with a private social media feed, allowing them to post and interact on the platform.

Toys 264

Toys Social Media Clothing Presentation 264

Kissmetrics

AUGUST 5, 2021

Then you can link to the post and/or video on your social media channels. Build a Social Media Presence on the Social Channels Your Audience Uses. If you’re actively involved in selling a product or service, you most likely have a social media presence of some variety.

Marketing 363

Marketing Social Media White Paper Blog 363

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. This provides the ability to invoke varying engagement and analysis models, such as probability to buy, to present personalized options to their consumers.

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Consumer Social Media Multichannel Fashion 278

Kissmetrics

SEPTEMBER 27, 2021

TopRank Marketing – Success Focus: Social Marketing, Social Proof. You may understand the power of social media marketing , but that doesn’t mean you are making life easy on your readers and taking advantage of every strategy that is available to you. Well, Social Media Examiner proves this theory wrong.

Blog 308

Blog Marketing Social Media SEO 308

Retail TouchPoints

FEBRUARY 12, 2024

With shoppers handing over personal and credit card information without batting an eyelash to online retailers, cybercriminals are presented with the perfect opportunity to strike. Watch for sneaky malicious links on social media Social media apps aren’t just a place for people to share photos and connect with friends.

Social Media 282

Social Media Payments Shipping Download 282

Retail TouchPoints

FEBRUARY 3, 2023

Supply chain issues, inflation and other economic headwinds that resulted from the COVID-19 pandemic and the Russian invasion of Ukraine are still present for merchants. Social media touch points are a big piece of the customer journey.

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Payments Merchant Services Payment Services Shipping Costs 286

Retail TouchPoints

MAY 12, 2022

However, it’s still a young medium, meaning retailers are still learning how they can make the most of the opportunities it presents. Jane , a DTC home décor and fashion retailer, explained how its unique approach to live shopping and social commerce has resulted in massive returns at the 2022 Retail Innovation Conference & Expo.

Social Media 306

Social Media Fashion Channel Events 306

Retail TouchPoints

AUGUST 5, 2024

AI presents an enormous leap forward for secondhand shopping by bringing emotion and storytelling to the millions of unique shopping journeys that happen regularly on ThredUp,” said James Reinhart, CEO of ThredUp in a statement. Queries can be general (such as “floral dresses”) or highly specific (like “tank tops for the 4th of July”).

Social Media 277

Social Media Clothing Fashion Presentation 277

Kissmetrics

MAY 5, 2021

Managing one social media account is a lot of work. The simple answer is no, not at the present moment. Taking over another business means taking over all their assets—including their social media accounts. If the latter is the case, you’ll have to run the two social media accounts independently.

Social Media 279

Social Media Management Other Operations 279

Kissmetrics

FEBRUARY 1, 2021

Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert. Not only can you run SEO, but SEMRush also offers content marketing, PPC, and social media marketing. Social Media Integration.

SEO 355

SEO Social Media Improvements PPC 355

Kissmetrics

SEPTEMBER 29, 2020

The low business competition presents a massive opportunity because you can reach many people at a relatively low cost. After all, the content and style of TikTok content are different from those on other social media platforms. You can also automatically share your video to other social media platforms.

Marketing 362

Marketing Social Media SEO Channel 362