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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. The one who’s known for web design generally, or the one who’s known for SEO copywriting specifically?

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24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

Kissmetrics

Many of them have large followings on social media and loyal audiences on their websites. This can result in a spike in traffic and social media followers, but you’ll also have a seal of approval from industry experts. Blogging also gives you content to share on social media and helps you rank in search engines.

eCommerce 332
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19 Advanced SEO Techniques to Double Your Search Traffic

Kissmetrics

There are several ways to find out: Use social media platforms like Quora See your most popular pages in Google Analytics See what posts get the most shares Listen to visitor comments on your blog posts. Let’s cover the first one: social media platforms. Do people actually link to them and share them on social media?

SEO 363
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7 Advanced Facebook Search Operators

Kissmetrics

The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators. Boolean Facebook Search for Two Terms Needing to Be Present. Boolean Facebook Search for One of Two Terms Needing to Be Present.

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Digital Strategy Consulting

Kissmetrics

This, in turn, can relatively increase your customer base as well as present a lucrative alternative to going solo. Social Media Traffic. Social media is an integral part of every digital strategy. At the same time, simply creating accounts on popular social media platforms isn’t enough for success.

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How to Create The Perfect Call-to-Action

Kissmetrics

Social media expert Jon Loomer understands how to use the power of instant gratification to get people to opt in to his email campaign. When both elements are present, you’ll always see higher click-through and conversion rates for your offers. His call to action wording is “Get Ebook,” but it’s been converting well for him.

PPC 335
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Embracing mobile commerce: 6 ways to optimize

GetElastic

Start with commerce trends rather than mobile design trends: It is a common misconception that responsive web design is mobile optimization. Responsive web design in fact enhances the desktop experience on the mobile, but it doesn’t adhere to the requirements of the customers. 6 ways to optimize mobile commerce: 1.

Mobile 167