Retail TouchPoints

FEBRUARY 6, 2024

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. The problem is, consumers don’t seem to want them. But branding may also play a significant role here.

Recommendation 298

Recommendation Customer Hobbies Consumer 298

Forrester eCommerce

SEPTEMBER 4, 2024

VMware Explore 2024 began with Broadcom CEO Hock Tan reannouncing a significant departure from the previous VMware direction (embracing hybrid cloud) to a singular focus on making private cloud a success.

Recommendation 273

Recommendation Channel Operations Technology 273

Retail TouchPoints

JANUARY 9, 2024

The COVID-19 pandemic has, for all intents and purposes, ended. But the supply chain disruptions that it exacerbated have not fallen by the wayside as easily as disposable masks did, with the global movement of goods continuing to be impacted by one challenge after another — from war and terrorist attacks to drought.

Supplies 286

Supplies Shipping Costs Small Business Retail Recommendation 286

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides. While […]

B2B 443

B2B Marketing Recommendation Channel 443

Groove

OCTOBER 10, 2024

Post-purchase follow-up emails can include thank-yous, product recommendations, or cross-selling offers. Tip : Use personalized product recommendations based on the customer’s previous purchases to make your follow-up emails more relevant and valuable. Our top recommendation for an email marketing platform is Klaviyo.

Shopify 346

Shopify Merchant Services Marketing Recommendation 346

Retail TouchPoints

SEPTEMBER 22, 2022

Searchspring , a search, product merchandising and personalization platform, has added Searchspring Personalized Email Recommendations to its Personalization Suite. The solution was launched through an integration with Klaviyo, a unified customer platform.

Recommendation 345

Recommendation Customer Retail Marketing 345

Forrester eCommerce

OCTOBER 26, 2023

Embrace our recommendations, along with the upcoming advice in our holiday series, to survive the holiday rush.

eCommerce 397

eCommerce Fulfillment Recommendation B2C 397

Forrester eCommerce

SEPTEMBER 26, 2023

How customers perceive a brand influences how much they are willing to spend with the brand; whether they will recommend it to others, and; how likely they are to forgive the brand’s missteps.

Banking 396

Banking Improvements Recommendation Customer 396

Forrester eCommerce

AUGUST 14, 2023

Forrester recommends that business leaders looking to enhance their enterprise AI adoption should pull on the seven levers of trusted AI.

Recommendation 370

Recommendation Customer 370

Forrester eCommerce

APRIL 11, 2023

From chat bots to predictive product recommendations, most […] But scratch the surface of the click bait headlines about AI and CX and you’ll find that writers have conflated CX with customer service or marketing.

Customer Experience 368

Customer Experience Recommendation Customer Marketing 368

Forrester eCommerce

AUGUST 24, 2023

This advisory builds on the vendor’s own recommendations to replace its ESG appliances. The FBI’s Cyber Division issued an advisory which “strongly advises” that organizations still using Barracuda Networks Email Security Gateway (ESG) appliances affected by an exploit of CVE-2023-2868 remove those appliances “immediately.”

Recommendation 364

Recommendation 364

Forrester eCommerce

JULY 26, 2024

Our new report provides a thorough overview of recommended actions for tech leaders as they face the unfolding long-term repercussions. Crises such as the one triggered by CrowdStrike's global outage shine a bright light on many aspects of business and technology.

Recommendation 322

Recommendation Technology Information Operations 322

Retail TouchPoints

JANUARY 26, 2024

Thanks to these and other music-related insights, it was an intuitive next step to team up with Spotify — a brand also known for its expertise in data and personalized recommendations. To begin their Style Tune Up journey, shoppers can head to Spotify where they’ll answer a few questions about their personal style.

Recommendation 278

Recommendation Events Marketing Other 278

Groove

AUGUST 9, 2024

If you're looking for subject line ideas, we recommend checking out our related blog about email subject line tips and tricks. We recommend automating your review request emails approximately one-to-two weeks after customers purchase. The key here is to use a helpful tone that establishes trust. Purchased a new camera?

eCommerce Platforms 351

eCommerce Platforms Recommendation eCommerce Information 351

Groove

OCTOBER 11, 2024

This can be as simple as addressing recipients by name or as advanced as sending recommendations based on prior purchases. You can also use customer actions to trigger specific emails—for example, sending a purchase confirmation when someone completes an order or providing product recommendations based on their browsing history.

Management 365

Management Marketing eCommerce Recommendation 365

Retail TouchPoints

OCTOBER 16, 2024

It then recommends prices aimed at achieving set performance metrics, such as balancing customer satisfaction, profitability and sales across product portfolios. The brand utilized a model that analyzed 20 factors to recommend prices aimed at increasing profits by driving higher sales volumes.

Consumer 306

Consumer Retail Recommendation Customer Loyalty 306

Retail TouchPoints

MARCH 27, 2023

Patients also can use SNAP benefits or traditional funds to complete their online shopping trip in the same order.

Recommendation 317

Recommendation Technology Management Customer 317

Retail TouchPoints

AUGUST 6, 2024

Grubhub now has 30 personalized recommendation carousels on its homepage, spotlighting merchants with delivery ETAs of 30 minutes or less, merchants featuring the customer’s favorite cuisine and more. Returning customers see recommendations based on their past order history, such as merchants that are similar to their recent orders.

Merchant Services 277

Merchant Services Recommendation Gifts Blog 277

Retail TouchPoints

JANUARY 5, 2024

GNC has been using machine learning and AI-powered solutions to sharpen its product recommendations, which is particularly important in the health and wellness category. Being hyper-personalized is about making the right recommendations at the right time.”

Recommendation 306

Recommendation Consumer Information Customer 306

Forrester eCommerce

SEPTEMBER 9, 2024

Read a few of our top recommendations. Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge.

Recommendation 284

Recommendation B2B Customer Experience B2C 284

Forrester eCommerce

JANUARY 17, 2024

We asked over 39,000 Canadian consumers in our annual Customer Experience Benchmark Survey about their likelihood to recommend brands that they interacted with in the past 12 months, using the standard NPS […]

Customer Experience 293

Customer Experience Recommendation Consumer Customer 293

Groove

OCTOBER 9, 2024

Triggered emails—such as abandoned cart reminders, promotional offers, and product recommendations—encourage subscribers to take action. Example: A post-purchase email could include a discount on future orders or recommend products that complement the purchased item. Example: Timing is key.

Marketing 358

Marketing Customer Customer Retention Recommendation 358

Retail TouchPoints

JUNE 13, 2023

We recommend building a chatbot that can handle less demanding questions from customers — and that knows when to pass along a customer to a real, human customer service agent. However, as with any product reviews, we recommend gathering a variety of them before launching on your site.

eCommerce 317

eCommerce Payment Services Conversion Optimization Payments 317

Retail TouchPoints

MARCH 27, 2024

shoppers using mobile browsers and the Google app, will offer a section labeled “style recommendations” for certain apparel, footwear or accessories. These tools join Google’s AI-powered image generation feature, which shows customers photorealistic images that illustrate text queries like “colorful quilted spring jacket.”

Apparel 299

Apparel Mobile Accessories Recommendation 299

Groove

OCTOBER 4, 2023

Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization. It also utilizes self-learning AI models to show products with the highest probability of converting, thus increasing sales by recommending products that customers want or need.

Merchant Services 279

Merchant Services eCommerce Marketing Recommendation 279

Retail TouchPoints

SEPTEMBER 18, 2023

With respect to optimizing employee efficiencies, generative AI could be used by store associates on handheld devices to think up product recommendations when advising customers, and AI will hopefully be deployed in order to achieve the most ideal sales floor schedules.

Retail 326

Retail Gifts Recommendation Consumer 326

Groove

DECEMBER 7, 2024

Increase Website Traffic In addition to having well-optimized eCommerce SEO strategies , we recommend that companies take advantage of content like blogs, downloadable eBooks, case studies, infographics, and white papers to drive website traffic. Youll want to start with a few central key performance indicators (KPIs).

eCommerce 297

eCommerce Marketing Social Media White Paper 297

Retail TouchPoints

MARCH 7, 2024

In doing so, it effectively converts the image into data and serves the right recommendation, even without the product having all the right technical keyword tags on the back end. I just bought a pair of jeans — why am I getting an email recommending I buy a similar pair mere minutes after I’ve checked out?

Recommendation 289

Recommendation Fashion Consumer Accessories 289

Retail TouchPoints

JULY 1, 2024

At the end of the two-minute experience, consumers receive a results page that includes product recommendations and a call-to-action to visit specific product pages and learn more. At the end of the quiz, consumers receive detailed product recommendations. We built the results off of recommendations so that it’s flexible.

Recommendation 263

Recommendation Consumer Accessories Customer 263

Forrester eCommerce

MAY 17, 2024

The new product supports various UX research methods like video feedback, unmoderated usability testing, card sorting, and tree testing, and leverages AI to generate insights and recommended actions. Adding UX […]

Recommendation 273

Recommendation Customer Experience Customer 273

Retail TouchPoints

DECEMBER 10, 2024

Barington, Thor Seek Board Seats Barington and Thor have made the following recommendations , which they believe will help Macys correct the imbalance: Reduce capital expenditures to 1.5% Since fiscal year 2014, Macys has spent $9.7 billion cumulatively on capital expenditures, including $6.7

Department Stores 293

Department Stores Operations Recommendation Improvements 293

Retail TouchPoints

DECEMBER 12, 2024

The AI-powered solution can be used to create live 3D store maps as well as recommend tasks to increase associates efficiency, including restocking shelves, placing orders and improving compliance. Chemist Warehouse , Australias largest pharmacy chain, is piloting wearable SmartBadges from Augmodo in four Melbourne stores.

Recommendation 269

Recommendation Improvements Operations Management 269

Retail TouchPoints

JUNE 5, 2024

AI algorithms can analyze customer data and behavior to provide highly customized and tailored recommendations, content and experiences to each shopper to drive higher engagement and conversion. Ecommerce will continue to leverage AI to power personalized recommendations and spark a more conversational experience. The end result?

eCommerce 289

eCommerce Recommendation Customer Experience Technology 289