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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. And in some cases, you can even lean into some seasonal references to get people in the holiday shopping mood.

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The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Retail TouchPoints

For example, a lot of creators are incredible lifestyle experts who care about their audience and only recommend exactly what they feel their audience needs. When a brand loves an influencer and an influencer loves a brand, they usually display that compatibility on social media in a way that endears audiences.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 315
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How to Promote Word-of-Mouth Referrals Through Paid Ads

Kissmetrics

From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family. It’s not just about getting customers, though. Deliver Quality Every Time.

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29 Ecommerce Metrics & KPIs to Measure to Drive 10X Growth in 2018 [Downloadable Key Metrics Included]

BigCommerce

This is where you should be tracking and analyzing metrics related to inbound traffic to your store, email, and social media engagement. Having existing customers recommend your ecommerce brand to their family and friends can be a low cost, yet highly effective means of acquiring new customers. Revenue/Conversions.

Download 418
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

As a result, many experts are recommending alternate approaches to success for 2018. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Social Media Advertising, Campaigns & Retargeting. New Content Types & SEO.

eCommerce 419