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2024 Security Recommendations: Tackle Change Head On

Forrester eCommerce

We recently published the Top Recommendations For Your Security Program, 2024 report for CISOs and other senior cybersecurity and technology leaders. The theme for our annual recommendations report this year centers around the importance of anticipating and leading change.

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Email Marketing Management Explained: A Complete Guide for eCommerce

Groove

This can be as simple as addressing recipients by name or as advanced as sending recommendations based on prior purchases. You can also use customer actions to trigger specific emails—for example, sending a purchase confirmation when someone completes an order or providing product recommendations based on their browsing history.

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Macy’s Own Your Style Curates Shopper Journey With Personalized Data-Driven Recommendations

Retail TouchPoints

The platform includes the return of Macy’s Style Crew, the team of in-house experts who guide shoppers by sharing live demos, tutorials and recommendations. We will help our customers express their personal style through personalized data-driven recommendations and expert advice that will differentiate us in a cluttered marketplace.

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Australian Pharmacy Pilots Wearable Inventory and Task-Tracker Solution

Retail TouchPoints

The AI-powered solution can be used to create live 3D store maps as well as recommend tasks to increase associates efficiency, including restocking shelves, placing orders and improving compliance. Chemist Warehouse , Australias largest pharmacy chain, is piloting wearable SmartBadges from Augmodo in four Melbourne stores.

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New Activist Investor Pushes Macy’s to ‘Look to Dillard’s’ for Better Path Forward

Retail TouchPoints

In late November, Macys announced that it was delaying reporting of its Q3 2024 earnings to Dec. Barington, Thor Seek Board Seats Barington and Thor have made the following recommendations , which they believe will help Macys correct the imbalance: Reduce capital expenditures to 1.5% Preliminary results for Q3, which ended Nov.

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Three Things Consumers Value More than Price When Choosing a Brand

Retail TouchPoints

However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. According to the same report, 68% of consumers say they will pay more to shop with brands they are loyal to.

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Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023

Retail TouchPoints

A survey of B2C marketing decision-makers in the Forrester 2023 B2C Marketing Challenges and Priorities report indicated that these issues top the list of respondents’ challenges within the next 12 months, at 47% each.

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