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Bloomreach AI: Using Loomi for Search, Marketing, And Content

Groove

Using both semantic and vector search technologies , Loomi helps your customers find exactly what they’re looking for. Each personalized marketing strategy also works to identify effective marketing cadences and recommend products that make sense for your customers based on their previous purchases and search history.

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How AI Overviews are Reshaping the Consumer Journey in 2025

Retail TouchPoints

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go.

Consumer 236
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Retailers and the Future of Search: Embracing Tomorrow’s AI Reality

Retail TouchPoints

This new age in search means that consumers will have to expend less effort to get what they need, with AI doing the legwork to explore site content, evaluate information and make product recommendations. Previously, she held leadership roles at Yext, Adobe, and Sprinklr.

Retail 179
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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Holistic Search Intelligence maximizes ROAS on Google in four ways: 1. Optimizing share of voice. Maximizing sales.

SEO 278
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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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Cookieless Paid Search Marketing: What to Expect

ROI Revolution

It’s also recommended that you should move your Google tagging to GTM or global site tag for Google Ads (gtag.js) if you haven’t already. Some details on different Google advertising platforms: Google Search App: No change! User Privacy Laws & Your Paid Search Marketing.

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The Ultimate Guide to Bing SEO

Kissmetrics

Since all marketers go after Google, Bing has lower competition and a market share of 6.79 percent, Bing’s desktop search market has grown by 41.03 This signals traces of exact match domain as a key ranking factor in Bing search engines. It will help in raising the CTR of your search results. .

SEO 363