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Bloomreach AI: Using Loomi for Search, Marketing, And Content

Groove

Using both semantic and vector search technologies , Loomi helps your customers find exactly what they’re looking for. Each personalized marketing strategy also works to identify effective marketing cadences and recommend products that make sense for your customers based on their previous purchases and search history.

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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Holistic Search Intelligence maximizes ROAS on Google in four ways: 1. Optimizing share of voice. Maximizing sales.

SEO 278
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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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Cookieless Paid Search Marketing: What to Expect

ROI Revolution

It’s also recommended that you should move your Google tagging to GTM or global site tag for Google Ads (gtag.js) if you haven’t already. Some details on different Google advertising platforms: Google Search App: No change! User Privacy Laws & Your Paid Search Marketing.

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The Ultimate Guide to Bing SEO

Kissmetrics

Since all marketers go after Google, Bing has lower competition and a market share of 6.79 percent, Bing’s desktop search market has grown by 41.03 This signals traces of exact match domain as a key ranking factor in Bing search engines. It will help in raising the CTR of your search results. .

SEO 363
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The 5 Best PPC Companies of 2020

Kissmetrics

So in this article, I cover my top recommendations, characteristics to look for, and what to expect working with an agency. PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Ads in search engine results aren’t the only type of PPC advertising. Let’s get started!

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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? The Future of AI and Machine Learning.