Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Holistic Search Intelligence maximizes ROAS on Google in four ways: 1. Optimizing share of voice. Maximizing sales.

SEO 278

SEO Search Marketing Improvements Recommendation 278

Inflow Insights

OCTOBER 10, 2019

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. Most content about SEO mistakes references the same commonly made errors: Common SEO Mistakes. Most of the time, you can monitor for these errors without an external SEO expert consulting.

SEO 110

SEO eCommerce eCommerce Platforms Mobile 110

Kissmetrics

OCTOBER 15, 2020

You may have heard keywords are an essential part of any SEO strategy: they are. Without the right keywords on your site, people won’t find you while searching the web. But there’s a lot more to keyword strategy than figuring out what people are searching for. What Are Keywords? Each of those phrases is a keyword.

SEO 363

SEO PPC Blog Information 363

Kissmetrics

OCTOBER 8, 2020

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? You can’t do good local SEO without geo-targeting. Find Low-Hanging Fruit With SEO Reports. What is Bing Analytics?

SEO 273

SEO Mobile Search Marketing Article 273

Retail TouchPoints

DECEMBER 10, 2021

So as the battle for control of the beauty market moves online, the industry is approaching a watershed moment, when the market share of traditional, established beauty brands is being seriously threatened by innovative publishers and content creators. This could be a pivotal tipping point in the space.

Search Marketing 246

Search Marketing Consumer Marketing Books 246

Kissmetrics

MAY 21, 2018

As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. And that starts with personalization.

SEO 225

SEO Social Media Blog Channel 225

Kissmetrics

FEBRUARY 4, 2021

We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Want to know more?

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

AUGUST 18, 2020

So in this article, I cover my top recommendations, characteristics to look for, and what to expect working with an agency. PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Ads in search engine results aren’t the only type of PPC advertising. Let’s get started!

PPC 313

PPC Social Media Multi-channel Mobile 313

eCommerceFuel

SEPTEMBER 15, 2017

New post from eCommerceFuel : SEO rankings can make or break the success of your eCommerce business. But you can boost your on-page SEO with some simple fixes that together create big results. Our resident SEO expert and founder of 180Marketing, Jeff Oxford, drops some optimization knowledge in the first episode of our SEO series.

SEO 104

SEO eCommerce Mobile Blog 104

Shopping Signals

FEBRUARY 8, 2023

Discover Shopping Signals, your single source for impactful ecommerce SEO services. A dropshipping advertising agency focusing entirely on driving organic traffic to ecommerce website via SEO. Our dropshipping SEO services are specially crafted to match your needs. Complex technical updates.

SEO 52

SEO eCommerce Social Media Search Marketing 52

Kissmetrics

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Paid Search Marketing for E-commerce. Not quite.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Inflow Insights

NOVEMBER 29, 2021

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

Kissmetrics

MARCH 12, 2018

Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site if they want to rank well in Google. Link Building for SEO: The Definitive Guide – One of my favorite guides. Link Building Tactics (Point Blank SEO) – A very thorough list of link building strategies.

SEO 213

SEO Social Media Article Blog 213

Kissmetrics

APRIL 23, 2021

Would they recommend it? Depending on the scope of the problem, several paths can be pursued in order to restore your online reputation: Aggressive SEO : Ranking on pages one or two of Google for your industry and brand name is one of the best ways to push down bad publicity. Did they like your service/product?

Definition 362

Definition Management Social Media SEO 362

Ecommerce Platforms

MAY 24, 2023

After you connect Albert to your accounts, you can instantly watch the program build or enhance your campaigns based on market data. Through Albert, you are not only able to get real-time recommendations but also have the choice to let the system make necessary changes for you. Highly versatile and feature-rich SEO and SEM platform.

Marketing 118

Marketing SEO Payment Services Social Media 118

BigCommerce

JANUARY 9, 2018

And yet, most ecommerce brands treat on-site search as an afterthought. But you shouldn’t, because ignoring on-site search results in: Lower desktop average order value. Reduced SEO – and thus, less organic traffic. Google has cornered nearly 80% of the web search market. What are your most popular search terms?

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

ROI Revolution

JUNE 26, 2020

You can use the Recommendations page or budget and target simulators to forecast the impact of the higher budget or to gain a recommendation for an increased budget. Starting July 22, join us every Wednesday at 11am for a 4-part webinar series. Learn more and save your spot here! Changes in conversion rates.

Marketing 147

Marketing White Paper Webinar Recommendation 147

Inflow Insights

MARCH 27, 2020

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

MARCH 2, 2020

While merchants who provide fully optimized feeds that meet Google’s required and recommended best practices should already be exceeding standards, they should still make note of the most important attributes for the program: id. availability (recommended). SEO Best Practices. description. image_link. canonical_link (new).

Shipping Costs 131

Shipping Costs Recommendation Information Mobile 131

ROI Revolution

JANUARY 25, 2023

Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Now more than ever, your content needs to be written for users, not search engines. Keywords are still important for SEO, and Google can understand them within context better now than ever thanks to MUM and BERT.

eCommerce 78

eCommerce Social Media SEO Payments 78

ESW

MARCH 11, 2019

At an industry level, this translates to some impressive numbers: The voice search market is expected to jump from $2 billion in 2018 to $40 billion in 2022, according to management consultancy OC&C Strategy. Voice search is here to stay, and for good reason. We cannot talk about optimizing for voice without talking SEO.

eCommerce 113

eCommerce Jewelry SEO Mobile 113

ROI Revolution

NOVEMBER 9, 2020

Lastly, we recommend not only looking at your overall ecommerce performance but also breaking it down by channel (i.e. paid search, social media, email, organic, etc.). This will allow you to granularly benchmark performance YoY and have a better understanding of the full digital marketing landscape.

Marketing 78

Marketing Social Media Recommendation SEO 78

ROI Revolution

OCTOBER 5, 2021

Update your local SEO listings to reach shoppers near your brick-and-mortar locations. 4 technical SEO tips for the holiday season. Implementing a 301 redirect from prior years’ holiday pages to one evergreen holiday URL is the best way to ensure your SEO value is maximized. 4 content SEO tips for the holiday season.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

ROI Revolution

NOVEMBER 2, 2021

Update your local SEO listings to reach shoppers near your brick-and-mortar locations. 4 technical SEO tips for the holiday season. Implementing a 301 redirect from prior years’ holiday pages to one evergreen holiday URL is the best way to ensure your SEO value is maximized. 4 content SEO tips for the holiday season.

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

Inflow Insights

APRIL 3, 2020

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

SEPTEMBER 7, 2021

4 content SEO tips for the holiday season. Many brands count on holiday seasonality to meet their overall business goals, which is all the more reason to ensure that all of your digital marketing efforts are based on a strong website foundation. Below are 4 content SEO projects you can work on now for a more successful holiday season!

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147

ROI Revolution

SEPTEMBER 20, 2022

Ad customizers are still available with Responsive Search Ads. When Google Smart Shopping was the norm, ROI recommended that you set up and schedule your holiday-specific ad copy. Well-written, SEO-optimized landing pages are crucial to attract high-quality organic traffic. ROI 2022 Holiday Shopping Season Opportunity.

eCommerce 78

eCommerce Shipping Costs Shipping Gifts 78

ROI Revolution

JULY 1, 2020

You can use the Recommendations page or budget and target simulators to forecast the impact of the higher budget or to gain a recommendation for an increased budget. Starting July 22, join us every Wednesday at 11am for a 4-part webinar series. Learn more and save your spot here! Changes in conversion rates.

Marketing 78

Marketing White Paper Webinar Recommendation 78

ROI Revolution

APRIL 21, 2020

While merchants who provide fully optimized feeds that meet Google’s required and recommended best practices should already be exceeding standards, they should still make note of the most important attributes for the program: id. availability (recommended). SEO Best Practices. description. image_link. canonical_link (new).

Shipping Costs 88

Shipping Costs Recommendation Information Mobile 88

Kissmetrics

JUNE 22, 2021

By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic. My search traffic almost tripled when I created advanced guides for SEO and several other internet marketing topics. Type your main keyword (e.g.,

Marketing 350

Marketing Social Media Blog SEO 350

ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. Update your local SEO listings to reach shoppers near your brick-and-mortar locations. Provide personalized recommendations to shoppers.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

Inflow Insights

OCTOBER 18, 2021

We recommend using Supermetrics or another data platform to import your campaign reports from your Google Ads account, Microsoft Ads account, or another platform. Check out our full list of digital marketing resources , including our: Seasonality Analysis Tool Campaign Traffic Analysis & Budget Tool.

PPC 117

PPC Download Information Search Marketing 117

ROI Revolution

OCTOBER 7, 2020

The ROI SEO team identified batches of existing informational pages that were driving traffic and/or revenue but were not very well optimized for keywords, then performed keyword research and recommended changes to web page copy to improve targeting for high-volume keywords and thus drive more revenue and traffic.

Improvements 88

Improvements SEO Apparel Download 88

ROI Revolution

MARCH 7, 2023

When diving into this new technology, our teams noticed that consumers’ searches have been shown a heavier number of images than before. Another initiative we recommend is including more broad match keywords. PPC is just one half of the puzzle when it comes to the impacts of AI on search.

PPC 78

PPC Technology Information Download 78

ROI Revolution

DECEMBER 2, 2021

Update your local SEO listings to reach shoppers near your brick-and-mortar locations. 4 technical SEO tips for the holiday season. Implementing a 301 redirect from prior years’ holiday pages to one evergreen holiday URL is the best way to ensure your SEO value is maximized. 4 content SEO tips for the holiday season.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

DECEMBER 14, 2021

Update your local SEO listings to reach shoppers near your brick-and-mortar locations. 4 technical SEO tips for the holiday season. Implementing a 301 redirect from prior years’ holiday pages to one evergreen holiday URL is the best way to ensure your SEO value is maximized. 4 content SEO tips for the holiday season.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

Kissmetrics

JANUARY 21, 2021

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

Improvements 363

Improvements SEO Mobile Social Media 363