Kissmetrics

JUNE 22, 2021

A study by AdPushUp showed conversion rates typically range from one to three percent. Spending just 10 to 20 minutes each week studying Udemy course modules will give you lots of ideas to write about and expand your analytical skills and give you a more thorough understanding of your industry and your target audience.

Marketing 350

Marketing Social Media Blog SEO 350

Kissmetrics

JANUARY 31, 2022

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Inflow Insights

MARCH 27, 2020

This added brand awareness can create more branded searches for your brand and products in Google, which helps signal to Google that they should associate your website with your brand. Including brand+keyword search terms like “ annemarie body lotion :”. This helps avoid wasting ad spend on irrelevant search queries.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

MAY 21, 2018

From the same study, we can see that from about the end of 2013 to the beginning of 2017, social was outperforming search for driving traffic. Almost nine out of ten individuals say that they trust online recommendations as much as personal recommendations. In 2017, social accounted for 25.6% of all site visits.

SEO 225

SEO Social Media Blog Channel 225

ROI Revolution

DECEMBER 7, 2021

Conversion modeling: The use of machine learning to quantify the impact of marketing efforts when a subset of conversions can’t be tied to ad interactions. According to 3P Qualitative Research Study on Conversion Modeling, 2x as many marketers prefer to use a combination of modeled plus observed data compared to observed data only.

Customer Data 78

Customer Data Presentation Improvements Other 78

ROI Revolution

DECEMBER 7, 2021

Conversion modeling: The use of machine learning to quantify the impact of marketing efforts when a subset of conversions can’t be tied to ad interactions. According to 3P Qualitative Research Study on Conversion Modeling, 2x as many marketers prefer to use a combination of modeled plus observed data compared to observed data only.

Customer Data 78

Customer Data Presentation Information Improvements 78

ESW

MARCH 11, 2019

The Rapid Growth of Voice Search. A study from NPR and Edison Report shows that already 21 percent of Americans own at least one smart speaker. Voice search is heralded as the future of eCommerce, Sentance writes, because speaking is intuitively easier than typing. But what can eCommerce brands do to meet that future?

eCommerce 113

eCommerce Jewelry SEO Magazine 113

ROI Revolution

OCTOBER 7, 2020

The ROI SEO team identified batches of existing informational pages that were driving traffic and/or revenue but were not very well optimized for keywords, then performed keyword research and recommended changes to web page copy to improve targeting for high-volume keywords and thus drive more revenue and traffic. Hungry for more wins?

Improvements 88

Improvements SEO Apparel Download 88

ROI Revolution

JANUARY 16, 2019

An initial study said that early adopter accounts saw “ Smart Shopping campaigns unlock 20% more conversion value than standard campaigns.” First, be sure to review Google’s requirements and recommendations for setting up a Smart Shopping campaign. Does It Really Work? What Are the Risks? Setting a target ROAS is optional.

Recommendation 60

Recommendation Other Information Search Marketing 60

ROI Revolution

JANUARY 25, 2023

We’ve leveraged Conversion Lift Studies and geo tests to better understand the role that paid social plays in our clients’ holistic marketing mix. The Conversions API (CAPI) on Meta is a must to have good data, and it’s required to leverage Conversion Lift Studies. customer match).

eCommerce 78

eCommerce Social Media SEO Payments 78

Kissmetrics

MARCH 12, 2018

I’d recommend using their filters in order to find ones that will be the best fit for you. 7 Reasons Content Marketing is Better Than Link Building – Content marketing and link building both have their merits in the realm of search marketing. This blog post will cover everything you need to know.

SEO 213

SEO Social Media Article Blog 213

eCommerceFuel

SEPTEMBER 15, 2017

But even now in 2017, the correlation studies we’re seeing show that having it closer to the beginning of the title tag can help with rankings. So my recommendation would be mention the keyword at least once and just write naturally. Jeff : Yeah, so great question. So maybe we can start with page speed.

SEO 104

SEO eCommerce Mobile Blog 104

Kissmetrics

JANUARY 21, 2021

I recommend that you set up an SEO dashboard so that you can track all of the important metrics at any time. This Moz case study shows how one site used garbage link schemes to build inbound links. It’s your job to educate, inform, inspire, and build interest before recommending a product. Here’s another example.

Improvements 363

Improvements SEO Mobile Social Media 363

Inflow Insights

JUNE 21, 2021

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

PPC 136

PPC Merchant Services Search Marketing Marketing 136

SellBrite

MARCH 15, 2018

To build this trust, trust badges are highly recommended. According to a study by Econsultancy/Toluna, 48% of shoppers agreed that trust seals help them decide whether to make a purchase. 84% of consumers reported always or sometimes taking action based on personal recommendations. 68% of consumers trust opinions posted online.

eCommerce 125

eCommerce Social Media Mobile Gifts 125

ROI Revolution

JULY 2, 2020

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

MAY 5, 2020

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 131

eCommerce Merchant Services Payment Services Shipping Costs 131

ROI Revolution

JUNE 2, 2020

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

AUGUST 4, 2020

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

DECEMBER 2, 2021

Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. This recommendation is being taken seriously. Google My Business impressions plummet.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

AUGUST 5, 2021

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

JANUARY 5, 2022

Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. This recommendation is being taken seriously. Google My Business impressions plummet.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JUNE 1, 2021

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MARCH 2, 2021

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

APRIL 8, 2021

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

NOVEMBER 4, 2021

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2021

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

OCTOBER 7, 2021

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 1, 2020

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

DECEMBER 3, 2020

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 156

eCommerce Social Media Small Business Retail Payment Services 156

ROI Revolution

SEPTEMBER 2, 2021

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2020

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

SEPTEMBER 9, 2020

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

FEBRUARY 2, 2021

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. This recommendation is being taken seriously.

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68