Are we Wasting Time Mining Data for Customer Preferences?
Retail TouchPoints
SEPTEMBER 11, 2024
Retailers want to know, among other things, why people abandon shopping carts and why people choose only one item when additional items are suggested. And by looking at what other BCS (blue, cabled sweater) people types like, the company can recommend other cabled sweaters that the customer will like. They can study modes.
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