Kissmetrics

FEBRUARY 15, 2021

Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful?

Social Media 358

Social Media Marketing Multi-channel Channel 358

Kissmetrics

AUGUST 3, 2021

If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. That made it hard to drive social media users from Instagram to your website. What Does “Link in Bio” Mean?

Social Media 327

Social Media Payment Services Payments eCommerce 327

Kissmetrics

DECEMBER 1, 2020

When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Popular hashtags can be the source of inspiration that gets your paid social media campaigns off the ground. The Importance of Hashtags in Paid Social Media Campaigns.

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Social Media Information Other Recommendation 326

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. Lisbona shared insights and best practices to help brands fine-tune their social strategies as the holiday season progresses.

Social Media 296

Social Media Gifts Omnichannel Consumer 296

Kissmetrics

JUNE 11, 2021

And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. We have also included tips, tricks, and strategies to make your marketing plan more efficient with tried and tested marketing objectives. 10 Types of Paid Social Media Marketing Objectives.

Social Media 278

Social Media Marketing Improvements Subscription 278

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Me neither.

Marketing 363

Marketing PPC SEO Social Media 363

Groove

OCTOBER 5, 2024

To help you master SMS marketing for eCommerce, we've put together a guide covering SMS marketing automation strategies for eCommerce, compliance considerations, and the best platforms you need to know about. Automation and Workflows: SMS marketing automation strategies for eCommerce are essential for efficiency and timeliness.

eCommerce 332

eCommerce Marketing Social Media Shopify 332

Groove

FEBRUARY 18, 2024

You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Here’s a closer look at the most important proven strategies every Shopify store owner should master to drive sales and boost conversion rates. After all, even the best products don’t sell themselves.

Shopify 279

Shopify Marketing Social Media SEO 279

Retail TouchPoints

MARCH 16, 2022

Macy’s has launched its digitally focused Own Your Style platform as part of its strategy of providing customers with omnichannel experiences that connect Macys.com, the Macy’s app, social media and brick-and-mortar stores. Macy’s Dives Further into Digital. These sections feature products the company considers “must haves.”

Recommendation 298

Recommendation Social Media Demo Omnichannel 298

Groove

DECEMBER 23, 2020

The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Connect Social Marketing to Social Selling. Crafting A Mobile eCommerce Strategy.

Mobile eCommerce 309

Mobile eCommerce Mobile eCommerce Social Media 309

BigCommerce

JUNE 27, 2018

Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media. And, 90% of social media users are on Facebook –– which is significantly higher than the other platforms. Facebook ads are the most popular form of online advertising of our time.

Social Media 420

Social Media BigCommerce Download eCommerce 420

Kissmetrics

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. 10 Snapchat Ad Strategies and Resources.

Social Media 348

Social Media eCommerce Download White Paper 348

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. A quality eCommerce content strategy provides more ways for potential customers to find your store.

eCommerce 297

eCommerce Marketing Social Media White Paper 297

Kissmetrics

NOVEMBER 13, 2020

Using quizzes in your marketing strategy is one of the most underrated marketing moves. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation.

Marketing 363

Marketing Social Media Recommendation Information 363

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services eCommerce Payment Services 195

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Retail TouchPoints

NOVEMBER 6, 2023

As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores. 64% of shoppers usually first visit a brand’s online store when they’re looking for gifts and goods.

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

Kissmetrics

APRIL 12, 2021

Their success is a direct result of their marketing strategies. Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. Apple knows this and has never wavered on its pricing strategy.

Marketing 356

Marketing Social Media PPC Customer 356

Groove

JUNE 9, 2021

With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Jumpstart your email marketing strategy by leveraging a lead capture tool, such as Justuno , to convert more prospects into leads. no longer needs to be!

Marketing 277

Marketing Social Media Customer Loyalty Shopping Carts 277

Kissmetrics

JANUARY 26, 2021

Plan Your Small Business’s Social Media Campaigns in Advance. If you’re running a social media marketing campaign on a budget , you need to reduce the time you’re spending keeping things online. You could also schedule your CMS system or social media platform to publish posts for you.

Payment Services 351

Payment Services Document Article Social Media 351

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Social commerce value will keep on growing.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

APRIL 24, 2023

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 289

Social Media Electronics Accessories Recommendation 289

Kissmetrics

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. When you have the attention and trust of your attendees, you can recommend a product or service that’ll help them. 6 Proven Lead Generation Hacks.

Webinar 349

Webinar Social Media Blog Books 349

Retail TouchPoints

AUGUST 17, 2022

In this piece, I’ll walk you through eight key ecommerce automation areas and strategies and will share expert tips that can and already do drive sustainable and profitable growth for companies of all sizes from all around the world, and I’ll explain why automating those bits of an ecommerce process matters. Advertising.

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Retail TouchPoints

AUGUST 17, 2021

Going to the source directly via social media, surveys and conversations with staff is one way to gather this information. Ecommerce and social media data can help retailers identify pockets of demand with the best in-person opportunity — whether for a store, pop-up or event.

Retail 279

Retail Social Media Events Technology 279

Kissmetrics

JULY 1, 2021

However, not all marketers understand how to implement a content strategy correctly. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow. Your editorial calendar is part of your content strategy. Develop Your Content Strategy.

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Article Social Media Management Marketing 326

Kissmetrics

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Google Ads Copy Strategies. Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2.

Social Media 284

Social Media Volusion Improvements Marketing 284

Groove

DECEMBER 11, 2024

If you're having trouble gaining leads or need help motivating users to sign up, these five tips on how to grow your email list could help you: Use email pop-ups strategically Leverage gated content Incentivize with loyalty programs Engage on social media Collect email addresses offline 1.

eCommerce 195

eCommerce Social Media White Paper Seminar 195

Kissmetrics

AUGUST 31, 2021

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. You will have a toolkit full of optimization strategies to keep your business running. In this post, we’re going to look at effective strategies to grow your website traffic without SEO so you’re never left stranded by algorithm changes again.

SEO 357

SEO Social Media Blog Article 357

BigCommerce

SEPTEMBER 5, 2018

To get a jump on the holiday weekend, you should remind people about the event in advance using: Social media ads. Let your target audience know what special deals and events you have coming up with ads on your social channels like Facebook , Twitter , and Instagram. Tag your social media efforts.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

Retail TouchPoints

OCTOBER 28, 2024

They spend a lot of time online, particularly on social media platforms. They’re also socially conscious, preferring brands that align with their values and even take a stand on important social issues rather than remaining passive. Leverage social media Where do you go to find Gen Zers? Social media!

Consumer 275

Consumer Social Media Recommendation Travel 275

Retail TouchPoints

JANUARY 25, 2024

Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. will combine 4K UHD Samsung Smart Signage Displays with a data-driven content strategy that aim to better attract and engage in-store shoppers.

Social Media 288

Social Media Live Chat Electronics Recommendation 288

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

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Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

APRIL 4, 2022

Shields credited the power of social media in helping fuel trends such as body positivity and inclusivity, and said that “accessibility to that information is empowering in and of itself. That’s created a lot of social media impressions, and we won Target’s Vendor of the Year award last year. The Art of Listening.

Social Media 277

Social Media Recommendation Consumer Document 277

Kissmetrics

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. According to HubSpot , which coined the term “inbound marketing” back in 2006, the strategy consists of four stages. Inbound Marketing Strategies for Start-Ups. I recommend looking for a few clients or customers you’ve already acquired.

Marketing 292

Marketing Webinar Article Social Media 292

Kissmetrics

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. There’s the return of some old, favorite strategies like email marketing, but we’re moving forward into exciting new territory, too, especially when it comes to remote working and app development. That’s an impressive ROI for any marketing strategy.

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

Retail TouchPoints

APRIL 17, 2024

Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot. Analyzing this data allows businesses to create personalized experiences and targeted marketing strategies based on genuine user interactions, fostering stronger customer relationships.

Social Media 311

Social Media B2C B2B Customer Data 311