Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. Social commerce opens a two-way communication channel between your brand and potential shoppers.

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Social Media Consumer Electronics Electronics Channel 297

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

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Social Media Payments Payment Services Consumer 246

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. Social Media Creates a Blueprint for Future Innovation. The market could reach $783.3

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Social Media Channel Technology Customer 278

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. On a more positive note, 82% of consumers admit to having been influenced by a personalized shopping recommendation.

Recommendation 147

Recommendation Customer Retail Social Media 147

Retail TouchPoints

OCTOBER 16, 2023

Interactive product recommendation quizzes not only engage customers but also create a sense of participation and entertainment, making customers more willing to provide valuable zero-party data in exchange for a tailored shopping journey. Amplify insights through targeted surveys.

Social Media 278

Social Media Consumer Information Marketing 278

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

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Social Media Channel Recommendation eCommerce 87

Kissmetrics

JUNE 17, 2021

percent of businesses surveyed in 2020 named customer experience as their number one priority over the next five years: What exactly do we mean by “customer satisfaction?” According to the same American Express survey referenced above, U.S. To do this, you need to gather customer feedback through polls, surveys, and feedback sessions.

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Customer Social Media Improvements Recommendation 324

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

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Consumer Social Media Recommendation Apparel 283

Retail TouchPoints

OCTOBER 22, 2024

Startups can use tools like customer relationship management (CRM) systems, social media engagement and direct messaging platforms to streamline interactions and address customer concerns promptly and personally. IVAs also can efficiently capture customer feedback through surveys, chat interactions and follow-up emails.

Payment Services 264

Payment Services Small Business Retail Recommendation Technology 264

Retail TouchPoints

NOVEMBER 10, 2022

While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. eBay Ads recently surveyed both groups to understand the trending themes among 2,000 online shoppers in the U.S. as well as the distinct nuances of 1,500 eBay shoppers. “We

Gifts 264

Gifts Social Media Shipping Costs Consumer 264

ChannelAdvisor

NOVEMBER 8, 2023

Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

MARCH 11, 2021

The survey — a hybrid online and computer-aided telephonic interview (CATI) survey of 140+ U.S. The survey found that returning an item ranked as the No. 85% of surveyed retailers ranked inventory accuracy as a top priority to improve BOPIS and curbside pickup options. A frictionless return experience is critical.

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Fulfillment Order Fulfillment Shipping Costs Social Media 321

Retail TouchPoints

APRIL 18, 2023

Unsurprisingly, younger shoppers are 2X-3X times more likely to have shopped using emerging media, including social media, virtual try-ons and online live streams [1]. Nearly a third of Americans buy something based on an influencer recommendation at least once a week [ 4 ]. Influencers have incredible, well, influence.

Merchant Services 288

Merchant Services Payment Services Social Media Retail 288

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live.

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Social Media Retail Channel Events 306

Retail TouchPoints

OCTOBER 29, 2024

In fact, a recent survey from Grin found that 74% of U.S. A couple of years ago, it was dance for a dollar, basically, ‘I give you money, you tell everybody on the internet how much you love our brand,’ but very quickly people on the internet started catching on,” said leading creator Vivian Tu, who goes by “Your Rich BFF” on social media.

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Social Media Financial Services Marketing Recommendation 264

Kissmetrics

MARCH 5, 2021

Other features of Databox include: performance alerts and recommendations goal setting options for specific metrics data calculations daily, weekly, or monthly KPI scorecards. Survey Monkey. Customer surveys are great for learning more about your audience and better pivot your marketing efforts to fit their needs. Statusbrew.

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Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

FEBRUARY 23, 2021

found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. Here’s what brands need to know to break through the noise across social platforms. In August, for instance, a global survey by Smartly.io In fact, Smartly.io We’re Less Engaged — But Still Scrolling.

Social Media 297

Social Media Consumer Marketing Channel 297

Wiser

MAY 12, 2020

Brand Recommendation. Retailer Recommendation. Brand Recommendation. Retailer Recommendation. Brand Recommendation. Consider marketing your clean ingredients and Fair Trade Certification (if you have it) on social media or ensure that the label is readily visible on packaging. Retailer Recommendation.

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Recommendation Marketing Retail Supplies 128

Groove

AUGUST 8, 2024

Try sending out a survey to gauge reactions of the redesign and ask for suggestions. Two great services we recommend using to welcome feedback from users and collect information are SurveyMonkey and Qualaroo. Run special sales and use social media to host contests, giveaways, polls, Q&A sessions and more.

eCommerce 195

eCommerce Customer Social Media Information 195

Retail TouchPoints

AUGUST 15, 2022

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Even fewer respondents have access to social media activity related to the company (33%), customer referrals (23%) and customer lifetime value (22%).

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Kissmetrics

AUGUST 31, 2021

Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. Seven in ten Americans use social media today. Do that for a week, just to learn how different media platforms work. Social Media Strategies.

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SEO Social Media Blog Article 357

Kissmetrics

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month. Every entrepreneur can now build an app, social media platform, or e-commerce website. According to Hootsuite, over 4.2

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

Retail TouchPoints

JULY 10, 2023

Generative AI can analyze customer data, perform social media sentiment analysis and create custom journeys to offer personalized product recommendations like a stylist does and even discounts on items the AI believes a customer wants most in order to drive revenue. Automated catalog and product descriptions.

Merchant Services 279

Merchant Services Shipping Costs Retail Social Media 279

GetElastic

MAY 31, 2019

When a friend recommends that I try a restaurant, retailer, or service, I take that suggestion more seriously. Like a good friend, their photos show up on your social media feed. And since that influencer looks so much like a friend, you might be inclined to give their recommendations more weight. Absolutely.

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Social Media Marketing Recommendation Clothing 163

Retail TouchPoints

JANUARY 4, 2023

The search bar can be enhanced with autofill options like “suggested” or “similar” product recommendations. Surveys show that 60% of digital sales are influenced by having a physical store nearby. Beyond the listed menu options, website search bars determine how quickly customers can find specific products and pairings.

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Groove

OCTOBER 1, 2020

Establish a social media branding strategy. Use paid media to increase reach. even if more than one person on your team posts on social media. Increase reach and engage more users at every stage of the buyer's journey with a strong social media presence. Create buyer personas. Use paid search and SEO.

eCommerce 207

eCommerce Social Media SEO Mobile 207

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Bao Arakov, Livestreaming Analyst at Coresight Research, recommended that brands ask (and answer) three key questions: 1. Who is our target consumer?”

Social Media 298

Social Media X-cart Consumer Recommendation 298

Kissmetrics

MARCH 1, 2021

Customers who choose to participate then receive a short survey form to fill out. The reviews and ratings that customers provide in the surveys can be displayed on your website and other marketing platforms. They help search engines know which businesses to recommend to users. Customers Take the Survey.

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Customer Merchant Services eCommerce Social Media 277

Retail TouchPoints

JUNE 23, 2022

This is also the ideal time to review the online customer journey, because consumer expectations for ecommerce convenience and personalization are higher than ever, based on the findings of ClearSale’s 2021 State of Consumer Attitudes on Ecommerce, Fraud & CX survey.

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Payment Services eCommerce Payments Retail 304

Kissmetrics

OCTOBER 14, 2021

Then use social media platforms like Instagram. Then use social media platforms like Twitter and LinkedIn. Then use social media platforms like Facebook. However, I recommend considering the period around the first week of November to launch your Black Friday ad campaign. Start Early to Benefit More.

eCommerce 271

eCommerce Social Media Shipping Costs Reference 271

UpSellIt

NOVEMBER 7, 2024

Valuable Word-of-Mouth Promotion : Loyal customers contribute to a brand’s reputation by providing trusted word-of-mouth recommendations, attracting new customers organically. Use customer data to tailor interactions, recommendations, and communications.

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Customer Loyalty Customer Live Chat Customer Experience 135

Retail TouchPoints

AUGUST 17, 2021

Going to the source directly via social media, surveys and conversations with staff is one way to gather this information. Ecommerce and social media data can help retailers identify pockets of demand with the best in-person opportunity — whether for a store, pop-up or event.

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Retail Social Media Events Technology 279

Retail TouchPoints

DECEMBER 27, 2023

When surveys and focus groups occur before a product launch, participants often don’t have any practical experience with the product yet, and insights are more guesswork into how the public may react.

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Improvements Supplies Consumer Recommendation 264

Kissmetrics

NOVEMBER 1, 2021

A Digital Marketer for HubSpot Academy, Brandon Saunders, theorized that the growing use of social media (and which content types gain traction) reveals how consumers’ attention spans are getting shorter over time. YouTube recommends you include #shorts in your description, so its system can recommend them to viewers.

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Social Media Payments Download Consumer 245

Kissmetrics

MARCH 15, 2021

Many of them have large followings on social media and loyal audiences on their websites. This can result in a spike in traffic and social media followers, but you’ll also have a seal of approval from industry experts. Blogging also gives you content to share on social media and helps you rank in search engines.

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eCommerce Social Media Shipping Costs Merchant Services 332

Kissmetrics

JULY 7, 2021

Broken Link Building: What You Need to Know to Get Links : Learn how to identify broken links on other sites, and recommend your resource as a replacement. Link Building With PR and Social Media. Think PR and social media have nothing to do with link building? Organic Link Building With Content. Think again.

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SEO Social Media Article Blog 352