Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Social commerce value will keep on growing.

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Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

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Kissmetrics

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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Kissmetrics

MARCH 16, 2021

billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. With more than 3.6 Let’s begin.

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Kissmetrics

NOVEMBER 23, 2020

Suddenly you notice that none of your social media activity seems to be showing up at all. That way, other social media users don’t suffer from spam because they can’t see it. And since the algorithms are the property of social media companies, it’s not in their best interest to reveal everything about them publicly.

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Kissmetrics

DECEMBER 1, 2020

When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Popular hashtags can be the source of inspiration that gets your paid social media campaigns off the ground. The Importance of Hashtags in Paid Social Media Campaigns.

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Kissmetrics

AUGUST 3, 2021

If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. That made it hard to drive social media users from Instagram to your website. What Does “Link in Bio” Mean?

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365 Retail

JULY 18, 2024

If you want actual examples of social media shaping consumer interests, look no further than the beauty industry, or more specifically, the glossy world of #BeautyTok. million posts on TikTok at the time of writing, allowing influencers to share tips and recommendations with newbies and enthusiasts alike. The hashtag has 5.4

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Retail TouchPoints

MARCH 16, 2022

Macy’s has launched its digitally focused Own Your Style platform as part of its strategy of providing customers with omnichannel experiences that connect Macys.com, the Macy’s app, social media and brick-and-mortar stores. Style Crew members will be able to share shoppable videos and photos through their social and digital channels.

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BigCommerce

AUGUST 8, 2017

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising. content marketing). influencer marketing).

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Groove

DECEMBER 23, 2020

To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Mobile eCommerce Trends To Look Out For. Integrating social marketing efforts with social selling will help to convert followers into customers. Connect Social Marketing to Social Selling.

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Kissmetrics

FEBRUARY 19, 2021

If only you could predict what’s shaping business trends, or what your clients need, you could plan and grow your company, right? The more you know about market trends, the better you can leverage them to your advantage and get a head start on your competition. Here are the ten key trends influencing entrepreneurs this year and beyond.

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Retail TouchPoints

OCTOBER 28, 2024

They spend a lot of time online, particularly on social media platforms. They’re also socially conscious, preferring brands that align with their values and even take a stand on important social issues rather than remaining passive. Leverage social media Where do you go to find Gen Zers? Social media!

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Inflow Insights

AUGUST 4, 2021

Today, we’re focusing on paid social media marketing. While the way we do social media marketing is continually changing, one thing stays the same: It can be the factor that makes or breaks your online store’s success, especially during the busiest shopping season of the year. Here’s what we recommend: 1.

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Retail TouchPoints

APRIL 24, 2023

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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Kissmetrics

APRIL 4, 2018

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media? It’s true social. Remember Orkut?

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BigCommerce

SEPTEMBER 12, 2017

25% sell through Facebook (40% on social media as a whole). Below, you’ll find ecommerce trends, data and statistics reporting on exactly how Americans shop online, why customers convert, why they don’t and who your business should be targeting on the various online channels in order to optimize for ROI. Seniors spend 2.5

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Retail TouchPoints

JULY 18, 2024

Utilize Social Media Millennials and Gen Z are highly active on social platforms, which gives brands an excellent opportunity to create buzz around their events. Social media is a vital tool in this, allowing brands to build an online community and help attendees form human connections with like-minded people.

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Smile.io

MARCH 16, 2023

If you ever Googled something you’re thinking of buying, you may have noticed ads popping up for that item on your social media feeds and the websites you visit. Commerce, social media, and how we interact with a brand have all become more connected than ever. It’s estimated that there are 4.74 That is 59.3

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ROI Revolution

NOVEMBER 16, 2020

In late October, the platform updated business’ Shop tab to transform it into a digital storefront with segments of in-stock products by category, featured product collections, and dynamically created recommendations. We hope you enjoyed the November 2020 Social Media Water Cooler! Learn more here.

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ROI Revolution

APRIL 23, 2021

Facebook recommends advertisers prioritize the CRM integration with CAPI first. Download our 2021 Ecommerce Tech + Trends Report to uncover strategies & insights that will propel your brand forward in 2021. YouTube Leading Social Media Growth. Learn more: Social media use in 2021 (Pew Research Center).

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Retail TouchPoints

SEPTEMBER 21, 2021

With the increasing importance of visual content online, retailers must keep their finger on the pulse of trends in order to use content most effectively. This can bleed over into targeted email campaigns or even social media ads.

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ROI Revolution

APRIL 10, 2023

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts?

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Social Media SEO Marketing Multi-channel 78

Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

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Kissmetrics

JANUARY 27, 2021

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. There are a few trends that will drive content marketing in 2021 and beyond. That’s why I still recommend blogging.

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UpSellIt

JANUARY 13, 2022

As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. Affiliate Marketing Trends for 2022. To run a successful affiliate program, it’s important to stay on top of emerging trends. Recommendations. Recommendations.

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Kissmetrics

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. 6 MarTech Trends. What MarTech Trends Will Dominate the Market?

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Groove

JANUARY 28, 2019

To help, we've outlined three mobile eCommerce trends to watch, as well as included considerations for a successful mobile strategy. Mobile eCommerce Trends. We recommend compressing images or using different images for mobile breakpoints to speed up your site and improve mobile experience. Anticipate Omni-Channel Shoppers.

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Retail TouchPoints

SEPTEMBER 5, 2024

They’ve been leveraging AI for a number of years in the form of chatbots, product recommendation engines, self-checkouts and many other use cases. AI is the latest massively disruptive technology making waves for businesses everywhere. But it’s not quite new to retailers. Even many tech-savvy retailers are struggling to keep up.

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Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. Recommendation is a never-ending battle for accuracy and timeliness. Online retail is a competitive scene.

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Retail TouchPoints

APRIL 17, 2024

Get in touch with social media platforms: Social media platforms offer a wealth of data regarding user preferences, interests and behaviors. Integrating with these platforms allows businesses to gather valuable insights into user intent by analyzing social interactions, content engagement and user-generated data.

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Social Media Payments Payment Services Consumer 246

SellBrite

DECEMBER 20, 2019

If you’re looking for ideas to improve and expand your own online retail business, check out what to expect in ecommerce trends in 2020. billion in 2018), and the industry of social media influence is predicted to be worth between $5 and $10 billion by 2020. Employing User-Generated Content on Social Media.

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eCommerce Social Media Merchant Services Payment Services 184

Canadian Special Events

NOVEMBER 20, 2024

This trend is all about joyful energy, creating a fun and uplifting atmosphere. ” This trend reflects a desire for versatility, sophistication, and a more contemporary approach to event design. Street light-inspired installations are also trending, bringing a festive outdoor vibe indoors.”

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Events Outdoor Gifts Social Media 52

Retail TouchPoints

DECEMBER 13, 2023

With trends changing rapidly in the beauty industry, companies must adapt their packaging options to satisfy their customer base. Here are three packaging trends that are emerging across the market: Refillable packaging: Customers are favoring brands that have implemented upcycling initiatives, such as refillable product packaging.

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Beauty and Health Social Media Consumer Customer Loyalty 260

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

The initial crucial step involves examining current trends and formulating adaptive strategies. In 2024, we can see the following trends are poised to reshape the retail landscape, providing insights to keep your business ahead of the curve. Here are the top innovative retail trends to watch in 2024.

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Retail TouchPoints

NOVEMBER 6, 2023

Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

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