Retail TouchPoints

JANUARY 9, 2024

In 2020 he joined Alibaba, where he is now tasked with developing the company’s strategy and building platform-level solutions around international shipping, logistics, cross-border trade and global expansion. As a result, businesses are expediting their adoption of new tools and technologies and ultimately evolving their business strategy.

Supplies 286

Supplies Shipping Costs Small Business Retail Recommendation 286

Retail TouchPoints

SEPTEMBER 2, 2022

If you find that your business and products can indeed add value to a specific market, do the foundational work, including establishing messaging and an amplification strategy, that will help your brand stand out in these markets. Build Out Your Engagement Strategy. We’ve all heard the term “ go global, act local.”

Merchant Services 324

Merchant Services Shipping Costs Channel eCommerce 324

Retail TouchPoints

AUGUST 17, 2022

In this piece, I’ll walk you through eight key ecommerce automation areas and strategies and will share expert tips that can and already do drive sustainable and profitable growth for companies of all sizes from all around the world, and I’ll explain why automating those bits of an ecommerce process matters. Advertising.

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Retail TouchPoints

JANUARY 2, 2024

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. Retail companies should look to the opportunities of real-time customer data when considering their digital product strategy. Skin Rocks took a similar approach.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Retail TouchPoints

NOVEMBER 6, 2023

As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores. With online purchases making up 15.1%

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

Kissmetrics

AUGUST 16, 2021

You’ve still got to turn the lead into a customer, but it’s the starting point, and once you’ve got a sales pipeline full of leads, it’s much easier to tweak your sales strategies. When you have the attention and trust of your attendees, you can recommend a product or service that’ll help them. 6 Proven Lead Generation Hacks.

Webinar 349

Webinar Social Media Blog Books 349

Groove

OCTOBER 11, 2024

Core Components of Email Marketing Management Email marketing campaign management can be broken down into these core components: Strategy Development The process of creating an email marketing strategy starts with setting clear, measurable goals for your campaigns.

Management 365

Management Marketing eCommerce Recommendation 365

Groove

JULY 18, 2024

With frequent algorithm changes, new search engine feature updates and conflicting advice, many e-tailers are unsure of where to start with an eCommerce SEO strategy. That’s why we’re pulling back the curtain on a few of our tried-and-true eCommerce SEO strategies that can drive serious results for your business.

SEO 260

SEO eCommerce Mobile Improvements 260

Retail TouchPoints

MAY 3, 2023

Saving Money and Saving the Planet Cindi Kato, Principal at CallisonRTKL , agreed, noting that while design teams are attempting to maximize the lifespan of spaces to support their sustainability goals, executive teams respond most favorably to the cost savings that come with these savvier strategies.

Beauty and Health 306

Beauty and Health Document Consumer Operations 306

Forrester eCommerce

SEPTEMBER 23, 2021

In my latest report Fuel Your Future Fit Innovation Strategy By Learning From Crises, I share what we learnt from innovation during the pandemic. I offer recommendations for how this can be sustained as we face future uncertainty.

Recommendation 364

Recommendation Information Technology 364

Retail TouchPoints

OCTOBER 31, 2023

Retailers’ first move should be to assess current trends, and how well they align to office culture, so they can be used to drive recommendations. Other currently on-trend items like vests and long coats are also office-friendly and can be used to round out retailers’ basic RTO recommendations.

Customer 279

Customer Retail Recommendation Fashion 279

Groove

MARCH 11, 2024

Setting up an effective Klaviyo abandoned cart strategy can convert these valuable visitors into sales for your business. Another recommended filter to use is Hasn’t been in flow in the last X days. Klaviyo Abandoned Cart Strategy 1: Timing is Everything It's crucial to carefully time your abandoned cart email.

X-cart 195

X-cart Merchant Services Shopping Carts Shipping Costs 195

Retail TouchPoints

OCTOBER 16, 2024

retailers currently use AI in their strategies, with 97% planning to increase investments in 2024. Understanding AI Pricing Strategies Put simply, AI pricing uses algorithms to set optimal prices for products by analyzing vast amounts of data, identifying trends among the various factors impacting prices and basket composition.

Consumer 306

Consumer Retail Recommendation Customer Loyalty 306

Groove

DECEMBER 7, 2024

Today, brands that seize opportunities at the forefront of their industries know how to fully develop omnichannel eCommerce strategies that put these technologies to work for them. We recommend planning out a posting schedule to help keep your content organized and build your audience's expectations of when theyll see new material.

eCommerce 297

eCommerce Marketing Social Media White Paper 297

Retail TouchPoints

OCTOBER 2, 2023

By contrast, when Amazon saves your login info for you, and makes recommendations based on your past purchases, that’s a first-party cookie. When you browse for pillows on Amazon, and then you’re perpetually haunted by advertisements for pillows everywhere you go online, that’s a third-party cookie that is following you around.

Marketing 331

Marketing Information Consumer Channel 331

Groove

MARCH 11, 2024

Setting up an effective Klaviyo abandoned cart strategy can convert these valuable visitors into sales for your business. Klaviyo Abandoned Cart Strategy 1: Timing is Everything It's crucial to carefully time your abandoned cart email. Klaviyo recommends seeing the first reminder email between 2-4 hours after cart abandonment.

Shipping Costs 195

Shipping Costs Payments Shopping Carts Shipping 195

Retail TouchPoints

JULY 28, 2023

Evolving beyond traditional segmentation strategies empowers companies to embrace “life centricity,” which Accenture defines as “seeing consumers as multi-dimensional humans whose beliefs and choices reflect the complex and colorful tapestry of their lives.”

Consumer 246

Consumer Multi-channel Retail Leisure 246

Groove

AUGUST 9, 2024

If automation isn’t a part of your eCommerce email marketing strategy , you could be missing out on valuable revenue. If you're looking for subject line ideas, we recommend checking out our related blog about email subject line tips and tricks. The key here is to use a helpful tone that establishes trust. Purchased a new camera?

eCommerce Platforms 351

eCommerce Platforms Recommendation eCommerce Information 351

Retail TouchPoints

SEPTEMBER 18, 2023

While this is hardly a prediction at this point since generative AI has been all the rage, I wouldn’t be doing my job if I didn’t mention it as a core part of retail holiday strategies this season. Increased Loyalty Perks Over the last several months, several prominent retailers have reevaluated their loyalty programs and strategies.

Retail 326

Retail Gifts Recommendation Consumer 326

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides. While […]

B2B 443

B2B Marketing Recommendation Channel 443

Retail TouchPoints

DECEMBER 1, 2022

The shoppers’ body shapes are matched to digital twins from a database and the customers are offered product matches in their recommended sizes and styles. Customers can scan a QR code to save and shop the recommended products on their devices. Dadeland Mall in Miami; Herald Square in New York; Kings Plaza in Brooklyn, N.Y.;

Technology 289

Technology Omnichannel Recommendation Customer 289

Retail TouchPoints

JUNE 13, 2023

Note: These findings are excerpted from Inflow’s annual eCommerce Best in Class Report , which reviews 150 data points across 10 top ecommerce websites to identify emerging trends, legacy features and conversion strategies trending downward in 2023. Read more about our research methodology here.

eCommerce 317

eCommerce Payment Services Conversion Optimization Payments 317

Forrester eCommerce

MAY 17, 2024

Qualtrics introduced its AI-powered Strategy & Research suite at its summit, X4, and launched its “Strategic UX” product – officially entering the experience research space. Adding UX […]

Recommendation 273

Recommendation Customer Experience Customer 273

Retail TouchPoints

DECEMBER 10, 2024

and are pushing the retailer to make significant changes to its real estate and financial strategy, including considering the spinoff of its higher-performing Bloomingdales and Bluemercury banners. Activist investment firm Barington Capital Group and real estate development company Thor Equities have taken a stake in Macys Inc.

Department Stores 293

Department Stores Operations Recommendation Improvements 293

Retail TouchPoints

MAY 31, 2022

These three strategies can “move the needle” to boost engagement and conversions for all visitors, including Gen Zers: 1. AI-powered personalized recommendations. With advancements in AI technology, personalized recommendations can still be achieved with minimal traditional data sources. recommendations, and personalization.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

OCTOBER 28, 2022

The transaction aims to help Kibo pursue a horizontal growth strategy in verticals outside of retail, including financial services, travel and hospitality and telecommunications, as well as to further expand its global footprint. The new standalone personalization solution provider will be branded Monetate.

Telecommunications 306

Telecommunications Financial Services Travel Recommendation 306

Retail TouchPoints

SEPTEMBER 14, 2023

With over 3,000 customizable SKUs available at all times, my company Eyebuydirect balances an abundance of options for customers by integrating UX (user experience) strategies that make shopping decisions feel swift and seamless. More niche options. Give guests the power to make an informed purchase.

Customer 278

Customer Social Media Recommendation Presentation 278

Retail TouchPoints

AUGUST 30, 2022

This placement uses advanced merchandising that enables relevant upsell and cross-sell recommendations based on the item being viewed, without the need for manual merchandising. For example, Wireless AirPods are recommended when an iPhone is added to the cart. These recommendations make sense as the shopper had a clear buying intent.

Consumer Electronics 299

Consumer Electronics Electronics eCommerce Consumer 299

Retail TouchPoints

APRIL 24, 2023

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 289

Social Media Electronics Accessories Recommendation 289

Groove

DECEMBER 11, 2024

We also recommend keeping pop-up form fields to a minimum. Although we dont recommend restricting access to all of your content, gating pieces that appeal to lower-funnel audiences can be a fantastic way to collect contact information. Try using email pop-ups to highlight promotions, news, contests, or anything else you have going on.

eCommerce 195

eCommerce Social Media White Paper Seminar 195

Retail TouchPoints

OCTOBER 18, 2024

For most retailers, these major brands are setting the standard for the future of AI use – but there are gradual ways to begin implementing AI into your fraud prevention strategy now , versus later when it’s far too late. One way to unlock this is through embracing a decentralized identity strategy.

Consumer 305

Consumer Technology Payment Services Information 305

Groove

OCTOBER 4, 2023

Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization. It also utilizes self-learning AI models to show products with the highest probability of converting, thus increasing sales by recommending products that customers want or need.

Merchant Services 279

Merchant Services eCommerce Marketing Recommendation 279

Retail TouchPoints

MAY 1, 2024

With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and become experiences beyond the mundanity of walking up and down aisles. These strategies work together to forge unforgettable brand moments, turning aimless browsing into active discovery.

Technology 312

Technology Arts Payments Customer Loyalty 312

Retail TouchPoints

DECEMBER 16, 2022

Nicolas Darveau-Garneau, former Chief Evangelist at Google and now Chief Growth and Strategy Officer of Coveo. For 11 years he worked at Google , the last three as the tech giant’s Chief Evangelist, where he helped the largest brands in the world hone their digital marketing strategies. It’s an emergency.

eCommerce 321

eCommerce Shipping Costs Merchant Services Customer Experience 321

Retail TouchPoints

FEBRUARY 15, 2024

The retailer chose Parker Avery because of its retail-focused analytics capabilities and ability to provide insights that go beyond price recommendations to help inform decision-making. “We

Recommendation 277

Recommendation Improvements Information Management 277

Retail TouchPoints

AUGUST 5, 2024

Additionally, conversational commerce can be a sophisticated virtual assistant engine that combines voice prompts and on-screen filtering to guide users through the buying process and offer robust, personalized recommendation options. And though it can seem daunting, there are manageable ways to get in on the action.

Live Chat 278

Live Chat Customer Experience eCommerce Recommendation 278

Retail TouchPoints

JANUARY 13, 2023

With my background in business and economics, here’s what I would recommend for boosting your top line and bottom line this year. Visual AI instantly recommends products that are aesthetically similar to a shopper’s favorite styles, encouraging customers to browse more and be inspired as they would in physical shops.

Shipping Costs 289

Shipping Costs Retail Recommendation Consumer 289