Retail TouchPoints
FEBRUARY 6, 2024
The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. As others have pointed out, consumers want to be heard, not algorithmically studied. But branding may also play a significant role here.
Retail TouchPoints
FEBRUARY 7, 2022
Workwear brand Dickies has experienced a 94% increase in conversions since it launched size and fit recommendations on Tmall in China in partnership with 3DLOOK. The study also found that 94% of shoppers rate sizing as the key barrier to purchasing garments online.
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Retail TouchPoints
JULY 24, 2023
In fact, the study found that 81% of Next Gen uses AI chatbot features as a kind of “shopping buddy.” Not to mention that, as the study notes, “creating brand advocates can go a long way as friends and family are one of the most powerful marketing tools to expand a customer base.” in a statement.
Retail TouchPoints
MARCH 25, 2022
To remain relevant to multiple groups, Moskowitz recommended thinking about consumers in ways that go beyond traditional demographics. The study discovered that work-based shoppers are more likely to be economically optimistic than home-based consumers. Moving Beyond Demographics to Targeting Based on Attitudes.
Forrester eCommerce
SEPTEMBER 26, 2023
How customers perceive a brand influences how much they are willing to spend with the brand; whether they will recommend it to others, and; how likely they are to forgive the brand’s missteps.
Omnisend
MARCH 16, 2021
Have you ever received a product recommendation that just didn’t make sense? Product recommendations are no different: whether you’re recommending products on your site or in your email campaigns, if the product is relevant to your customer, they’ll be more likely to buy. Reading Time: 8 minutes.
UpSellIt
NOVEMBER 16, 2022
Product recommendations are the new standard in ecommerce with the market size projected to reach $12 billion by 2025. Consumers expect recommendations, and their ability to boost KPIs plays a huge factor in their growing popularity. Take a look at theses six variations so your brand can strategize with confidence.
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