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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

Enhanced Customer Experience : Self-service portals and personalized recommendations empower B2B buyers to make informed decisions without delay. Personalized Buying Experiences : AI-driven tools offer tailored product recommendations. Data Analytics : Real-time insights into purchasing patterns enable better decision-making.

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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

Increase Website Traffic In addition to having well-optimized eCommerce SEO strategies , we recommend that companies take advantage of content like blogs, downloadable eBooks, case studies, infographics, and white papers to drive website traffic. Youll want to start with a few central key performance indicators (KPIs).

eCommerce 328
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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. As others have pointed out, consumers want to be heard, not algorithmically studied. But branding may also play a significant role here.

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Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

Retail TouchPoints

According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by 2032. For example, AI-driven tools can quickly access all relevant customer data and suggest the best next actions or product recommendations.

Retail 308
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Dickies Boosts Conversion Rate 94% on Tmall After Launching Fit Recommendation Tool

Retail TouchPoints

Workwear brand Dickies has experienced a 94% increase in conversions since it launched size and fit recommendations on Tmall in China in partnership with 3DLOOK. The study also found that 94% of shoppers rate sizing as the key barrier to purchasing garments online.

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Study Reveals Strategies for Attracting Commuter vs. Home-Based Shoppers

Retail TouchPoints

To remain relevant to multiple groups, Moskowitz recommended thinking about consumers in ways that go beyond traditional demographics. The study discovered that work-based shoppers are more likely to be economically optimistic than home-based consumers. Moving Beyond Demographics to Targeting Based on Attitudes.

Travel 297
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Despite Economic Headwinds, Malaysian Banks Continue to Improve CX Quality

Forrester eCommerce

How customers perceive a brand influences how much they are willing to spend with the brand; whether they will recommend it to others, and; how likely they are to forgive the brand’s missteps.

Banking 396