Unlocking the Value of Fit Tech: Personalization and Recommendations
Retail TouchPoints
SEPTEMBER 11, 2024
Customers input basic data about the sizes they typically buy of certain brands, and True Fit offers a recommendation based on these inputs. Shoppers provide their typical T-shirt size, height and weight, waist size, suit size or body type, and they will receive tailored recommendations for item sizing. That leads to personalization.”
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