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Unlocking the Value of Fit Tech: Personalization and Recommendations

Retail TouchPoints

Customers input basic data about the sizes they typically buy of certain brands, and True Fit offers a recommendation based on these inputs. Shoppers provide their typical T-shirt size, height and weight, waist size, suit size or body type, and they will receive tailored recommendations for item sizing. That leads to personalization.”

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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. What is needed, then, is transparency.

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Survey: 87% of Consumers Doubt Influencers Use Products They Promote

Retail TouchPoints

Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? Reach can be bought, but experience cannot , and the survey showed this. of all U.S.

Consumer 315
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Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Forrester eCommerce

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides.

B2B 443
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CFO Survey: 51% of Retailers Plan to Raise Prices (Slightly) in 2023

Retail TouchPoints

Faced with inflation that remains uncomfortably high despite a series of interest rate hikes, just over half ( 51% ) of retailers are planning to raise product prices — at least slightly — this year, according to the 2023 BDO Retail CFO Outlook Survey. DTC is emerging with great profit margins,” Brown noted.

Supplies 220
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Dickies Boosts Conversion Rate 94% on Tmall After Launching Fit Recommendation Tool

Retail TouchPoints

Workwear brand Dickies has experienced a 94% increase in conversions since it launched size and fit recommendations on Tmall in China in partnership with 3DLOOK. A survey by Bain found that 87% of Dickies customers say the platform has improved the shopping experience.

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Retailer or Manufacturer—Can You Enhance Performance With More Effective Customer Satisfaction Surveys?

Wiser

Customer satisfaction surveys are an invaluable tool for businesses seeking to improve their performance and stay ahead of the curve in an increasingly competitive market landscape. These surveys provide direct insights from the very people who matter most—customers. Surveys are not just questionnaires.

Customer 146