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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

Appliance manufacturer Bosch Siemens Hausgeräte (BSH) has adopted a gamified training solution from Attensi that features competition-based true-to-life scenarios designed to help salespeople remember product features, understand shopper motivations and close the sale. Training Provides a ‘Safe Space’ to Learn and Fail.

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5 Ways AR and VR Are Transforming Retail Training

Retail TouchPoints

In today’s tight labor market, training has become more critical than ever. Nowhere is that truer than in the retail space, where it is particularly important to train your employees quickly and engage them effectively to create long-term organizational loyalty. Customer service training. Product knowledge training.

Retail 287
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Wiser Use Case: How Wiser Helped an FMCG Brand Increase In-Store Training ROI by 77%

Wiser

One leading FMCG manufacturer recognized this and invested in training programs to empower store staff as brand advocates. However, the company faced significant challenges in tracking the effectiveness of these programs and ensuring their initiatives translated into increased product recommendations and customer loyalty.

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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

AI algorithms can analyze customer data and behavior to provide highly customized and tailored recommendations, content and experiences to each shopper to drive higher engagement and conversion. But when it’s trained on the right data, AI shines. With the right focused approach, AI adoption can start small but still make an impact.

eCommerce 289
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6 Keys to Empowering Store Associates During the Holiday Season

Retail TouchPoints

Train early and train often. Training beyond the basics might seem to be a luxury during the time-starved holiday season, but it’s well worth the investment for virtually all associate roles in the store. Frequent training refreshers are critical to training retention and demonstration of the right behaviors,” Grant explained.

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Using AI to Build a More Creative, Strategic Future for Marketers

Retail TouchPoints

For example, on Instagram, 40% of the content people see comes from recommendations that are powered by AI. As marketers experiment with generative AI tools, they must understand the necessity of training models on brand-specific insights to achieve their creative goals.

Marketing 264
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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Companies are racing to adopt it. Automated catalog and product descriptions.