Retail TouchPoints

OCTOBER 5, 2022

It’s 2022, and video is bigger than ever. To ensure that your videos are easy for your target audience to find, they must be optimized to rank highly across SERPs (search engine results pages). Making Your Video Worth Finding. There are many ways you can do keyword research for your videos.

Social Media 55

Social Media SEO Banking Information 55

Retail TouchPoints

FEBRUARY 4, 2025

Retailers have access to massive amounts of data, much of which is unstructured ranging from product descriptions and images to customer reviews and in-store video feeds. For example, a lawn and garden store employee will be able to quickly provide recommendations for fertilizers based on the specific plants a customer has purchased.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Groove

DECEMBER 12, 2024

We generally recommend staying under 60 to 65 characters. We still recommend having a unique meta description for your item, even if you have detailed product descriptions. We recommend checking all of your top-selling products and making sure that you get consistently high scores. It ought to include the store name as well.

BigCommerce 282

BigCommerce SEO Mobile Improvements 282

Retail TouchPoints

MARCH 3, 2025

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. However, emails offer a richer canvas for deeper storytelling, education and brand-building.

Customer 260

Customer Marketing Channel Customer Retention 260

Retail TouchPoints

NOVEMBER 5, 2024

Lowe’s has introduced a Digital Home Platform that offers members of the retailer’s MyLowe’sRewards program free, personalized information about the products in their homes — including warranties, manuals, maintenance guidelines, how-to content, recommended subscriptions and replacement parts.

Document 162

Document Recommendation Subscription Supplies 162

Retail TouchPoints

JULY 29, 2022

This is where video and multiple product shots become important. There are a lot more live videos and livestreaming.”. From a brand perspective, just doing what the brand does best is always recommended,” said Gai. “I “The first section [on Tmall’s mobile app] is a drop-down video,” said Gai. “

Mobile 275

Mobile Consumer eCommerce Customer 275

Groove

OCTOBER 22, 2024

This process involves uploading your ads, such as images or videos, and previewing how they will look on the different Google properties. If you haven’t designed campaigns with this new ad structure, we recommend you do so, especially if you want to incorporate Google Ads automation and improved ad efficiency into your marketing strategy.

PPC 315

PPC eCommerce Channel Management 315

Retail TouchPoints

FEBRUARY 12, 2025

Edmundson recommended: If it doesnt deplete the audience too much, refine your targeting a little bit more. Video ads are nothing new to marketers, but whats interesting is…you see a split between how they put together their creative, Edmundson noted.

Social Media 191

Social Media Channel Webinar Marketing 191

Groove

SEPTEMBER 26, 2023

In the realm of digital content creation, video has emerged as a dominant force, captivating audiences with its immersive and dynamic storytelling capabilities. Enter the world of video content AI tools – a transformative wave of technology that is revolutionizing the way videos are produced, edited, and optimized.

Merchant Services 195

Merchant Services eCommerce Social Media Presentation 195

Groove

SEPTEMBER 26, 2023

In the realm of digital content creation, video has emerged as a dominant force, captivating audiences with its immersive and dynamic storytelling capabilities. Enter the world of video content AI tools – a transformative wave of technology that is revolutionizing the way videos are produced, edited, and optimized.

Merchant Services 195

Merchant Services Social Media eCommerce Presentation 195

Kissmetrics

SEPTEMBER 1, 2020

While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. What began as a venture capital-funded technology startup in 2006 is now our go-to spot for all things video. That number is huge.

Improvements 362

Improvements Channel SEO Subscription 362

Retail TouchPoints

APRIL 24, 2023

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 289

Social Media Electronics Accessories Recommendation 289

Groove

NOVEMBER 19, 2020

Take videos of products in use. Although we recommend keeping the colors consistent with your brand, it's important that the CTA button catches visitors' eyes, so use a color that contrasts from the rest of the page. Take Videos of Products In Use. Use a bold CTA. Show product availability. Estimate shipping time.

eCommerce 360

eCommerce Shipping Costs Shipping Accessories 360

Kissmetrics

OCTOBER 8, 2020

So to help make your life a bit easier, I looked at dozens of options and narrowed it down to my top eight recommendations. Audio and video quality. A conference call with low audio and video can be incredibly frustrating. So, it’s crucial to choose a service provider with top-notch video and audio quality.

Webinar 363

Webinar Mobile Events Recommendation 363

Retail TouchPoints

FEBRUARY 12, 2025

The screens will play educational videos when an item is placed on a designated tray, including details on ingredients, usage or other product-related information. The main gallery showcases a selection of products alongside Place & Learn Stations interactive digital displays where customers can learn more about specific items.

Recommendation 179

Recommendation Consumer Goods Books Fashion 179

Groove

FEBRUARY 10, 2021

Use video when appropriate. Here, we included a tablet graphic of the downloadable eBook in the thumbnail image of the promotional video ? Use Video When Appropriate. Another PPC landing page best practice is to use video, just like how we did on the page above. Align your headline, offer & CTA. Avoid distractions.

PPC 369

PPC eCommerce Information Social Media 369

Kissmetrics

APRIL 13, 2021

Specifically, it’s a search engine for videos. It’s similar to Google’s video search results. Just like you want to get your site high up on the SERPs, you want to get your videos high up on the YouTube SERPs. Find Video Keywords to Improve YouTube SEO. Then, see if any keywords bring up video results.

SEO 352

SEO Channel Food and Beverages Improvements 352

Forrester eCommerce

MAY 17, 2024

The new product supports various UX research methods like video feedback, unmoderated usability testing, card sorting, and tree testing, and leverages AI to generate insights and recommended actions. Adding UX […]

Recommendation 273

Recommendation Customer Experience Customer 273

Kissmetrics

NOVEMBER 16, 2020

YouTube is saturated — 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers creating thousands of hours of video a year. Well, I’m here to tell you that video blogging still has huge potential. More than 85% of US internet users watch video ads. You’re a real person.

Blog 363

Blog Marketing Other Channel 363

Kissmetrics

JULY 19, 2021

There are multiple ways to advertise on Instagram, including in Stories , videos, IGTV, and Shopping ads. Instagram recommends using this type when you have a specific product or message you want to get the word out about. With this style, you can create a series of up to 10 photos or videos in a single ad. Carousel Ads.

Recommendation 326

Recommendation Games Magazine Social Media 326

Kissmetrics

SEPTEMBER 29, 2020

The platform is based around videos that max out at 15 seconds (and can be combined for up to a total of 60 seconds, and people interact with videos by scrolling through their feeds. One of the cool things about TikTok is it allows people to add all sorts of editing effects and background music to their videos.

Marketing 362

Marketing Social Media SEO Channel 362

Kissmetrics

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. The CTA says how often I publish new videos.

SEO 327

SEO Channel Subscription Social Media 327

Kissmetrics

JANUARY 8, 2021

In other words, you need an effective YouTube search engine optimization or “SEO” strategy to maximize your chances of: Appearing in video search results Reaching the right audience Converting users into subscribers and, ultimately, paying customers. If you’re totally new to SEO, you might find this video helpful. Let’s get started.

Channel 309

Channel Social Media SEO Other 309

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Some brands, however, have not shied away from this challenge.

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Kissmetrics

SEPTEMBER 1, 2021

On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more. Let’s Enhance is also recommended for real estate and e-commerce, where you need clear, high-quality images. It turns your videos into 3D animations with quick editing options and filters. Premium costs $14.95

Article 363

Article Subscription Demo eCommerce 363

Retail TouchPoints

MAY 8, 2023

Invest in video – Andrew Frank, a VP and Analyst at noted technological research and consulting firm Gartner, recommends video ads as a controllable and less volatile ad format for driving traffic and awareness. In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

Marketing 312

Marketing Technology Social Media Recommendation 312

Retail TouchPoints

APRIL 25, 2023

Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine. The feed was designed to give shoppers highly personalized recommendations to make it easier to find items relevant to their needs.

Payment Services 290

Payment Services Social Media Recommendation Consumer 290

Groove

MAY 20, 2020

Use impressive product images and videos. We recommend glimpsing through these 5 mobile eCommerce examples to inspire your mobile design inspiration. Use Impressive Product Images and Videos. Don't be afraid to use videos to get your products or services in front of your customers. Improve site speed and page load time.

eCommerce 346

eCommerce Payment Services BigCommerce Mobile 346

Groove

FEBRUARY 11, 2022

This includes text, navigation, photos, videos and call to action buttons. One of the biggest changes you can make to your website is compressing the images and videos across the site to use less bandwidth. For more information on the impact that site load speed has on your business operations, watch our video on the subject below.

Mobile 352

Mobile Web Design eCommerce Recommendation 352

Retail TouchPoints

OCTOBER 19, 2022

New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. . Shoppable Video. All products featured can be purchased directly from the videos. Cosmetics , Keys Soulcare and Haus Labs by Lady Gaga.

Merchant Services 290

Merchant Services eCommerce Shipping Costs Multi-channel 290

Retail TouchPoints

DECEMBER 14, 2023

The virtual sessions take approximately 15 minutes; customers can choose whether to have a video consultation or text chat. “Hair color is not a one-size-fits-all approach, and consumers are looking for a personalized regimen based on their goals,” said John Goss, President of Sally Beauty in a statement.

Shopping Carts 263

Shopping Carts Recommendation Consumer Customer 263

Groove

SEPTEMBER 10, 2020

According to HubSpot, 73% of people are more likely to purchase after watching a product video. Use product videos in conjunction with stellar product photography to show your products in use and convert more traffic. Inspire your creativity by checking out how these 3 eCommerce product videos are used to drive product page conversion.

Mobile 331

Mobile Web Design eCommerce Mobile eCommerce 331

Kissmetrics

NOVEMBER 9, 2021

Users can share photos or videos aligned with the hashtag. Consumers are watching an average of 92 minutes of digital video a day. Zoom, Facebook, Instagram, and TikTok (among other platforms) come equipped with easy live video functionality. Tips for Successful Live Videos. Tip 3: Create a Hashtag Contest. By going live.

Social Media 350

Social Media Channel Presentation Consumer 350

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Pop Video — Best for video and visual content marketing. Video and visual content marketing are booming right now. However, they don’t just produce great videos.

Marketing 361

Marketing Social Media SEO Workshop 361

Kissmetrics

JANUARY 11, 2021

It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. Live video is such an effective marketing method that I believe everyone should be using it. But first, you need to understand just how powerful Live video can be for your business.

Events 334

Events Blog Definition Mobile 334

Kissmetrics

NOVEMBER 19, 2020

Lots of those use AI to give you more sophisticated grammar recommendations. The augmented intelligence tool gives recommendations, and then the human makes the final call. An example of this would be user recommendations. That might make you think of autonomous killer robots, but the reality is usually a little less exciting.

Marketing 360

Marketing Recommendation Technology Article 360

Retail TouchPoints

SEPTEMBER 12, 2023

Here’s what TikTok Shop has on tap: In-feed video and live shopping: Users canshop tagged products directly from videos and Lives in the For You feed; A product showcase where users can browse products, read reviews and purchase directly from a favorite brand’s profile. reads the company announcement.

Merchant Services 278

Merchant Services Payment Services Multi-channel Shopify 278