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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

Increase Website Traffic In addition to having well-optimized eCommerce SEO strategies , we recommend that companies take advantage of content like blogs, downloadable eBooks, case studies, infographics, and white papers to drive website traffic. Youll want to start with a few central key performance indicators (KPIs).

eCommerce 297
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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

We also recommend keeping pop-up form fields to a minimum. Although we dont recommend restricting access to all of your content, gating pieces that appeal to lower-funnel audiences can be a fantastic way to collect contact information. Try using email pop-ups to highlight promotions, news, contests, or anything else you have going on.

eCommerce 195
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How To Grow Your Email List

Groove

We also recommend keeping pop-up form fields to a minimum. Although we don’t recommend gating all of your content, choosing pieces that appeal to lower-funnel audiences can be a fantastic way to collect contact information. If you’re unsure where to start, we recommend exploring eBooks , white papers, videos and infographics.

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Google Analytics eCommerce Reports: Improve CVR

Groove

Although Google builds automatic alerts, we recommend creating custom alerts if there are particular metrics you'd like to track. For example, if you know that people who download a white paper are three times more likely to convert, you can adjust your promotions and more prominently feature your white papers on your site.

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10 Benefits of Content Marketing: Short & Long-Term

Groove

In addition to having an optimized eCommerce SEO strategy, we recommend companies take advantage of content such as blogs, downloadable eBooks, case studies, infographics, white papers and more to drive website traffic. To help establish consumer trust, we recommend positioning your brand as an industry expert.

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Getting Started with Behavioral Email Marketing

Kissmetrics

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. The Recommendation Email. Oftentimes, great customer service from a company is enough to get you to recommend them. Views certain content on your web page.

Marketing 275
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3 Effective Retargeting Strategies That Actually Work (With Examples)

Kissmetrics

So what do I recommend? There are two platforms I recommend: Google Ads and Facebook. For this, I recommend using a single image, single video, or slideshow. For example, are you going to offer an e-book, white paper, coupon, or something else? If you offer a free trial, that won’t apply to visitor X yet.