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PLPs Are the New MVPs: How to Make them Captain of your Conversions

Fastr

Really, they’re the unsung heroes of digital storefronts, capable of major heavy lifting, and entirely deserving of the focus and attention given in our recent Design Lab: PLP Workshop. Think of your shoppers as readers, your brand's digital experience as a novel, and that very last page turn as a purchase.

Workshop 162
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Lowe’s Launches New Loyalty Program for DIYers

Retail TouchPoints

Benefits they want, like free gifts and kids’ workshops, are small ways we can thank our customers for choosing Lowe’s — all while saving them money along the way.” The program features three tiers, with new benefits unlocked at each status level. “We Image courtesy Lowe’s

Workshop 312
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Gen Z Fave Princess Polly Opens First U.S. Store in LA

Retail TouchPoints

The brand tapped into its robust content engine to fuel digital displays, a media wall and personalized product recommendations to engage consumers and drive conversions. The 3,370-square-foot space features up to 200 on-trend Princess Polly styles, as well as several digital elements designed to foster engagement and interactivity.

Workshop 278
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Home Depot Launches New Content Hub to Empower Young Homeowners

Retail TouchPoints

From moving checklists to DIY guides, product recommendations, design inspiration and even virtual workshops, the online hub helps bring Home Depot’s expertise directly to customers via their digital devices.

Workshop 246
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PLPs Are the New MVPs: How to Make them Captain of your Conversions

Fastr

In the wild world of ecommerce, Product Listing Pages (PLPs) are the unsung heroes of digital storefronts, capable of major heavy lifting, and entirely deserving of the focus and attention given in our recent Design Lab: PLP Workshop. That’s the power of an optimized PLP.

Workshop 173
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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

The questions help narrow down potential choices, and then “it will give them a recommendation for the bra they’re looking for, and tell them, if it’s in stock, where it is, and call a sales associate if needed.” Making the best use of in-store labor is critical for Victoria’s Secret, which is expanding the operational role of its stores.

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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

Consumers tend to place the most trust in recommendations from people they know. Consumers look to influencers for product recommendations because they’re considered experts in their respective niches. One form of product recommendation is a product review, which can help consumers make informed purchase decisions.

Marketing 419