article thumbnail

Introducing the Forrester Reference IT Capability Map

Forrester eCommerce

Today, I am happy to announce the publication of the Forrester Reference IT Capability Map. This is a comprehensive, mutually exclusive and comprehensive statement of the major capabilities used to define and deliver IT and digital systems, individually and at a portfolio level.

Reference 416
article thumbnail

You Need A Martech Reference Model – Here’s Why

Forrester eCommerce

A question I often get from Forrester clients is: “Do you have a martech reference architecture that I can use to build my martech stack?” ” The short answer is no; but it’s not that simple. First of all, marketers should think in terms of an interoperable martech ecosystem, not stacks or platforms.

Reference 443
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stop Firefighting – Learn From Firefighters How To Deal With Crises

Forrester eCommerce

The Firefighting Dichotomy When problems or a crisis arises in a business context, we often hear leaders refer to how busy their teams are firefighting.

Reference 459
article thumbnail

How New Digital Analytics Funding Will Improve Design

Forrester eCommerce

The category is sometimes referred to as digital experience analytics or interaction analytics. Interface experience analytics technologies get into minute detail about what users are doing, provide visualizations about behavior and typically offer a prioritized list of issues. We […].

article thumbnail

How to Think Through Your Composable Commerce Reference Architecture

Join experts from Orium , commercetools , and Google Cloud for this on-demand webinar and dive deep into the topics explored in the Composable Commerce Reference Architecture report, including advice for how to start prototyping and de-risking a composable transition.

article thumbnail

Business Resilience Is No Longer Optional

Forrester eCommerce

Too many business and technology leaders have referred to the global pandemic as a black swan — an entirely unpredictable and devastating event. The truth is that a global pandemic was entirely predictable, and it was a risk that infectious disease experts and health organizations have been warning about for years.

Reference 438
article thumbnail

Demystifying Real-Time Data For Analytics And Operational Workloads

Forrester eCommerce

At its core, real-time data refers to data made available immediately (or almost immediately) to support operational and analytical workloads. I often get client inquiries about latency requirements to support real-time analytics and operational workloads. This data may […]

article thumbnail

Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition.

article thumbnail

Bring Your Brand Into the New Era of Online Retail

Bring your brand into the new era of retail with Orium, commercetools, and Google Cloud's Composable Commerce Reference Architecture. Download our free whitepaper to learn more.