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True Religion Sweetens Loyalty Program with ‘Can’t Buy’ Experiences

Retail TouchPoints

The new program also rewards shoppers for non-transactional engagement, such as referring friends, social media activities, and writing reviews. We also wanted to transcend the typical transactional reward points and thank our customers for referrals, reviews and social media engagement.

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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 328
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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. And in some cases, you can even lean into some seasonal references to get people in the holiday shopping mood.

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What is the Difference Between B2B vs B2C for Paid Social Media?

Kissmetrics

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media.

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The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Retail TouchPoints

But because the line between what’s paid for and what’s not paid for on social media is less obvious than it used to be, there are a few things that we as consumers can do to know authenticity when we see it. A big culprit in the greater inauthenticity problem on social media are the influencer networks.

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AI Successes from L’Oréal, Lowe’s and Walmart Bring Context to the AI Conversation

Retail TouchPoints

In many ways, this show was a big coming out for the company, which also unveiled the NVIDIA AI Blueprint for retail shopping assistants , a generative AI reference workflow designed to help developers create AI-powered digital assistants that work with and support human workers online and in stores.

Supplies 290
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The Power of Employer Branding in Attracting Top Retail Talent

Retail TouchPoints

Employer branding refers to how a company showcases its culture, mission and values to potential employees, creating an appealing image that attracts quality retail talent. This branding isn’t just about appealing to customers but also is a way to attract top-notch employees as an employer.

Retail 276