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What is the Difference Between B2B vs B2C for Paid Social Media?

Kissmetrics

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media.

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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. And in some cases, you can even lean into some seasonal references to get people in the holiday shopping mood.

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292: Mari Smith On How To Build Organic Facebook Traffic Today

My Wife Quit Her Job

Mari is often referred to as the Queen of Facebook and is widely recognized as one of the world’s foremost experts on Facebook marketing. She’s a Forbes top Social Media Power Influencer, author of The New Relationship Marketing and co author of Facebook Marketing: An Hour A Day. Today I have my friend Mari Smith on the show.

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Cybersecurity Lessons Learned From Snowmageddon

Forrester eCommerce

Social media reminded us that seven years ago, a mere two inches of snow in the middle of the day shut down Atlanta, our beloved city. It’s now affectionally referred to as Snowmageddon or Snowpocalypse.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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A Guide to Instagram SEO With Search by Interest

Kissmetrics

Educate and inspire Drive them to your website or shop so they become customers Keep customers engaged so they refer or return. Search engines like Google search all websites, including social media platforms. As we mentioned above, Google crawls Instagram and other social media sites like any other website.

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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand? Lindsay Jerutis: Social media provides a very direct line to consumers, so it should be managed as carefully and with as much intent as the in-store experience.

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