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Sustainability Reporting Standards, And Frameworks, And Regulations, Oh My!

Forrester eCommerce

The first reports on the climate impact of organizations under the EU’s Corporate Sustainability Reporting Directive (CSRD) won’t trickle in until 2025 for the 2024 financial year. But that hasn’t stopped independent […]

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Report: Brands and Consumers Increasingly Embracing Third-Party Commerce

Retail TouchPoints

Rithum’s first annual State of 3P Commerce report, conducted by Wakefield Research, reveals how 3P commerce is growing exponentially due to consumer demand, while also helping retailers and brands weather economic volatility.

Consumer 290
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A Look Under The Hood Of Our New Forrester Wave™ Report

Forrester eCommerce

Get an inside look at the recent changes made to the iconic Forrester Wave™ report. You know it. You love it. And now you’ll love it more.

Customer 221
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Generative AI Marketing Use Cases In APAC

Forrester eCommerce

I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access).

Marketing 535
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Get MACH Ready: Preparing Your Business for Digital Transformation

The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The State Of Generative AI For Marketing In Asia Pacific

Forrester eCommerce

I’m pleased to announce the publication of the first of my two generative AI (genAI) Marketing in APAC reports, “The State Of Generative AI For Marketing In Asia Pacific.” The data overview report covers a wide range of topics on APAC marketers’ use of genAI, including adoption, investment, use cases, benefits, challenges, and concerns.

Marketing 459
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CDP In APAC: A Fast-Growing Emerging Market

Forrester eCommerce

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 459
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A Blueprint for B2B Commerce

Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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The Trends You Need to Succeed This Holiday Season

Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception.

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From Data to Decisions: Maximizing Retail Potential With AI

Uncover strategies to: Take a data-driven approach to business Effectively use platform analytics Improve decision-making and forecasting Dive into the report and begin to amplify your data and analytics.

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How to Think Through Your Composable Commerce Reference Architecture

Join experts from Orium , commercetools , and Google Cloud for this on-demand webinar and dive deep into the topics explored in the Composable Commerce Reference Architecture report, including advice for how to start prototyping and de-risking a composable transition.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth. However, organizations are fighting back - and winning.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.