Inflow Insights

JUNE 21, 2021

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

PPC 136

PPC Merchant Services Search Marketing Marketing 136

ROI Revolution

JULY 6, 2023

Google Analytics 4 (GA4) offers multiple techniques to analyze and report on data, both within the UI itself and in external tools. GA4 Reports Reports are aggregated tables of data consisting of overview cards and detail reports that are designed to give you top-level insights into your data.

Blog 78

Blog Webinar Other Customer 78

ROI Revolution

MARCH 4, 2020

Google’s Search Business Finally Slows. For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business. This report revealed that Search sales rose by 15% in 2019 , a slower pace than the 22% pace we saw in 2018.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

JUNE 8, 2023

Upcoming Webinar: Navigating GA4 Reports & Explorations | June 27th, 2023 | 2 pm EST. While GA4 offers many exciting new customizations, learning how to navigate an entirely new platform can easily become overwhelming – especially when the insights from the data are crucial to your organization.

Merchant Services 78

Merchant Services Payments Webinar Events 78

Kissmetrics

APRIL 23, 2021

Many blogs reported the fact as a negative public relations case. Websites like Ripoff Report and Pissed Consumer provide the perfect platform for this kind of negative content. It uses defamatory language It reports false information It is aimed at damaging the company’s reputation. Did they like your service/product?

Definition 362

Definition Management Social Media SEO 362

ROI Revolution

OCTOBER 18, 2023

It can take up to 72 hours for the conversion to even be reported after the fact. As long as you have someone in your organization who can write SQL queries, they can query that data and actually build reports that use real-time data. Often, on Black Friday, we’re glued to our computers and refreshing.

Books 78

Books Recommendation Channel Other 78

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 PPC Advertising Growth: What Happened in 2019?

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

ROI Revolution

MAY 11, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Download our 2021 Ecommerce Tech + Trends Report to uncover strategies & insights that will propel your brand forward in 2021. Claim your copy!

Search Marketing 78

Search Marketing Marketing Information Social Media 78

ROI Revolution

AUGUST 26, 2022

Customer lifecycle reporting. In our Getting More Out of GA4 webinar replay , you can explore dive into all of these topics, plus get a hands-on walk-through of building reports in GA4. There are three main types of scope you’ll find in Google Analytics 4 reporting. Predictive audiences. Conversion modeling. First click.

Events 78

Events Channel PPC Webinar 78

ROI Revolution

JUNE 29, 2023

In GA4, Reports are one of two distinct ways to analyze data. Reports can contains both predefined and custom reports to give you top-level insights into your data. Read this blog to dive deeper into GA4 reports and how you can customize reports to fit the unique needs of your business and job role.

Customer 78

Customer Information Other Mobile 78

ROI Revolution

JULY 18, 2023

Social Media Examiner, 2023 Social Media Marketing Industry Report. United States Securities and Exchange Commission, Annual Report for Alphabet Inc. DataReportal, Digital 2023: Global Overview Report. Think with Google, 3 YouTube creators explore the shopping trends inspiring today’s consumers.

Consumer 78

Consumer Social Media Download Blog 78

Inflow Insights

JANUARY 21, 2022

In short, these tools allow businesses to more easily monitor their paid search marketing campaigns and optimize their ad spend. Friendlier Reporting Interfaces. In some cases, these native channels have the features needed to replace external software already built-in, including automated rules, reporting, and ad testing.

PPC 110

PPC Management eCommerce Recommendation 110

Digital Doughnut

SEPTEMBER 28, 2023

Hootsuite dives into the messy reality of what it's actually like to work in social media with their inaugural Social Media Career Report. The Unfiltered Realities of the Modern Social Media Manager.

Social Media 52

Social Media Management Search Marketing B2B 52

Sailthru

JANUARY 5, 2018

A new research note from Morgan Stanley indicates that the growth of Prime memberships may be slowing, reports CNBC. While Amazon still keeps membership numbers close to its chest, the company’s recently launched monthly payment program indicates that it is targeting lower income consumers, lending credence to these reports.

Omnichannel 68

Omnichannel eCommerce Internet Retail Search Marketing 68

ROI Revolution

DECEMBER 7, 2021

From there, your conversion can be tracked and tied to a particular ad campaign, when it otherwise would not have been reported in Google Ads at all. Once Enhanced Conversions is set up, it needs up to 75 days of “training” before you begin to see an impact on your reports.

Customer Data 78

Customer Data Presentation Improvements Other 78

ROI Revolution

DECEMBER 7, 2021

From there, your conversion can be tracked and tied to a particular ad campaign, when it otherwise would not have been reported in Google Ads at all. Once Enhanced Conversions is set up, it needs up to 75 days of “training” before you begin to see an impact on your reports.

Customer Data 78

Customer Data Presentation Information Improvements 78

Digital Doughnut

AUGUST 24, 2023

At the start of July, Google retired its classic Universal Analytics, bringing to an end the reporting tool digital marketeers relied on for over 10 years. Google Analytics 4 is the future of analytics.

Marketing 52

Marketing Search Marketing Operations 52

Inflow Insights

OCTOBER 18, 2021

We recommend using Supermetrics or another data platform to import your campaign reports from your Google Ads account, Microsoft Ads account, or another platform. You can’t rely solely on automation, but you can use it to inform the strategies you’re already taking (and save yourself some reporting time, too).

PPC 117

PPC Download Information Search Marketing 117

ROI Revolution

MAY 3, 2022

Report | Programmatic Advertising in a Cookieless World Programmatic buyers rate their organizations’ readiness for cookie deprecation at only 3.5 In this report, uncover insights to drive targeted campaigns and navigate profitably in a post-cookie world. Get the report. Digital Trust Benchmark Report 2021.

Consumer 78

Consumer Social Media Multi-channel Events 78

Kissmetrics

SEPTEMBER 28, 2020

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

SEO 325

SEO Information Other Web Design 325

ROI Revolution

SEPTEMBER 7, 2021

New report: 2021 Holiday Success Plan for Brands. The world is in a very different place today than when we published our 2020 holiday report. Download your report to make sure you’re in a position to thrive. This will help reduce any lag time in your promotion being approved by Google after going live. August 18.

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147

ROI Revolution

OCTOBER 4, 2017

Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising.

PPC 60

PPC Mobile eCommerce Search Marketing 60

ROI Revolution

AUGUST 24, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic.

Electronics 109

Electronics Article Accessories Apparel 109

ROI Revolution

MAY 9, 2018

From creating campaigns to analyzing custom reports, the new Google AdWords experience is more intuitive and allows for much quicker navigation within your account. Download our special report, outlining the 9 AdWords Traps That are Draining Your Profits. Still need help?

Games 104

Games PPC Reference Definition 104

Jumpshot

DECEMBER 13, 2017

Our new data report, Jump the Garden Walls , analyzed more than over 42,000 consumer purchases and revealed some surprising behavior about how much customers actually purchase from a brand versus an online marketplace like Amazon. Even digital ads aren’t safe. Planting the Seeds of Partnerships.

Customer 60

Customer eCommerce Consumer Marketing 60

ROI Revolution

NOVEMBER 2, 2021

23% of US adults say their friends give the worst gifts, while 10% report their parents give them the worst gifts ( Finder ). New report: 2021 Holiday Success Plan for Brands. The world is in a very different place today than when we published our 2020 holiday report. October 12. Online sales will make up 18.9% August 18.

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

ROI Revolution

NOVEMBER 11, 2019

Download our new Google Smart Shopping report today for even deeper insights, plus real data showing how brands have succeeded with Smart Shopping! Get your copy of our Google Smart Shopping report for a deeper dive! Want more detailed info? How Does Google Smart Shopping Work? Sound like something your brand would want?

Download 114

Download Marketing Improvements Consumer 114

ROI Revolution

AUGUST 30, 2022

In GA4 reporting, an attribution model can be a rule, a set of rules, or a data-driven algorithm that determines how credit for conversions is assigned to touchpoints on conversion paths. In this blog, we’ll reveal all the latest news you need to know about the transition to GA4 and how your brand can be prepared.

Channel 78

Channel Article Events Blog 78

Kissmetrics

DECEMBER 15, 2020

” Then use the Sitemaps report to make sure there are no errors. (I’ll In Russia, Yandex dominates more than 55% of the search market. Click “Add a new Sitemap.”. Enter the URL where you’ve saved your sitemap. It should end with “.xml” xml” since it’s an XML file. Click “Submit.” ” That’s it!

SEO 358

SEO Payment Services Information Recommendation 358

ROI Revolution

SEPTEMBER 27, 2018

Are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Based on over $300 million in annual ad spend from our 300+ clients, we’ve prepared a 2nd edition of our exclusive Ecommerce Paid Search Report. Click here to get the report today!

Mobile 60

Mobile eCommerce Marketing Retail 60

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Let’s get to it!

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

JULY 1, 2019

As promised, an update: It will take some time for the effects to be fully felt, but 53% of small-midsize retailers report that the tariffs are hurting sales. Marketing News Highlights. Facebook does ensure this tool will not impact reporting and measurement while protecting user privacy. IRCE 2019 Predictions.

Marketing 96

Marketing Social Media X-cart Games 96

ROI Revolution

JUNE 29, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic.

eCommerce 78

eCommerce Events Blog Channel 78

ROI Revolution

OCTOBER 5, 2021

New report: 2021 Holiday Success Plan for Brands. The world is in a very different place today than when we published our 2020 holiday report. Download your report to make sure you’re in a position to thrive. This will help reduce any lag time in your promotion being approved by Google after going live. August 18.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

ROI Revolution

MARCH 11, 2021

Be on the lookout for our 2021 Paid Media Report , which takes an even deeper dive into this data with 20+ pages of analysis and charts to give you the insights you need to win against your competition this year. Download our 2021 Ecommerce Tech + Trends Report to uncover strategies & insights that will propel your brand forward in 2021.

eCommerce 78

eCommerce Mobile Consumer Download 78

ROI Revolution

JULY 6, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic.

eCommerce 78

eCommerce Consumer Marketing Shipping 78

ROI Revolution

MAY 23, 2022

In this report, you’ll uncover scalable strategies to maximize brand awareness and scale customer acquisition on YouTube. Get the report. of marketing decision-makers say programmatic is one of their brand’s biggest initiatives for 2022. of marketers who name programmatic as a top initiative also say video is top-of-mind.

Social Media 78

Social Media eCommerce White Paper Mobile 78