First Look: New Research Unpacks the Differences Between Subscriptions and Memberships
Retail TouchPoints
MAY 16, 2024
The terms “membership” and “subscription” are often used interchangeably in retail. Although the report won’t be released until next month, we’re offering you a first look at some of the findings. Based on a survey of 1,000+ consumers across all age segments, the most notable differences are connected to the value each program provides.
Let's personalize your content