Resources Related Topics 
Forrester eCommerce
JUNE 24, 2021
With ransomware continuing as a high-impact problem (with seemingly no end in sight), we’ve put together some useful ransomware resources for security practitioners. S&R pros can use these resources to help prevent, protect, detect, and respond to ransomware outbreaks.
Retail TouchPoints
JANUARY 29, 2024
Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers.
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Forrester eCommerce
JUNE 27, 2024
Forrester recently published two Wave evaluations on enterprise resource planning (ERP) solutions — The Forrester Wave™: Enterprise Resource Planning Solutions For Product-Centric Industries, Q2 2024 and The Forrester Wave™: Enterprise Resource Planning Solutions For Service-Centric Industries, Q2 2024, reflecting the differing capabilities and criteria (..)
Forrester eCommerce
AUGUST 26, 2020
CMOs often own external communication, while chief human resources officers (CHROs) own internal communication. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. However, they share some of the same goals: to acquire, engage, develop, and […].
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.
Forrester eCommerce
APRIL 22, 2021
Some of these obstacles are imposed by human resources policies and the software used to automatically scan through resumes in a game of electronic buzzword bingo. There’s no shortage of obstacles holding back folks from finding meaningful employment in the cybersecurity sector.
Forrester eCommerce
MARCH 8, 2021
Software-as-a-service (SaaS) offers many benefits, including but not limited to elasticity: the ability to shrink and grow storage and compute resources on demand. Clients of most leading enterprise business intelligence (BI) platforms enjoy this cloud elasticity benefit but at a cost.
Advertiser: ZoomInfo
But personalized prospecting is possible at scale with the right resources in place. Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
Advertiser: ZoomInfo
Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that.
Advertiser: ZoomInfo
Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.
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With the proliferation of offshoring options comes an increase in human resources challenges when using overseas employees. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!
Advertiser: ZoomInfo
Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester
We will cover: Generative AI (genAI) as a key player in digital business How augmented reality (AR) will drive efficiency and productivity More targeted tech shifts with a decrease in replatforming project frequency The defunding of legacy solutions and reallocation of resources for measurable results Collaboration between social and retail media players (..)
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