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Forrester’s List Of Ransomware Resources

Forrester eCommerce

With ransomware continuing as a high-impact problem (with seemingly no end in sight), we’ve put together some useful ransomware resources for security practitioners. S&R pros can use these resources to help prevent, protect, detect, and respond to ransomware outbreaks.

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Disrupting the eCommerce Industry with Jason Nyhus of Shopware - EP008

Groove

- 03:25 Ideal Merchant Profile - 06:19 The Pendulum of Hosting Models - 08:53 Vendor Lock-in and Costs - 13:22 Outsourcing Innovation - 27:15 The Digital Sales Room - 30:22 Future of eCommerce - 38:21 Resources: Shopware - [link] Digital River - [link] Shopify - [link] Commerce Tools - [link] Basecamp - [link] Disney Plus - [link] Netflix - [link] (..)

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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Retail TouchPoints

Traditionally, the RMN space has been dominated by major players with extensive internal resources and the budget to coalesce the massive amount of first-party data required to create the precise audience insights, segments and targeting capabilities that make advertising on an RMN appealing to small- and medium-sized brands.

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Email Marketing Management Explained: A Complete Guide for eCommerce

Groove

Time and Resource Efficiency: Outsourcing email marketing management allows you to focus on core business activities while experts handle your campaigns, saving you valuable time and resources. They'll be able to craft strategies that deliver results and help you avoid common email marketing mistakes.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.

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eCommerce Managed Services: What They Are and When You Need Them

Groove

Lack of Internal Resources: Smaller businesses and those without dedicated IT teams can benefit immensely from managed services. Website Performance Issues: Problems like crashes, slow load times, or frequent downtime are signs that your company may need expert support.

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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

However, omnichannel campaigns tend to be more complex, so it generally takes more resources and time to implement these eCommerce marketing strategies. Look at your company size, the resources you have available, and the size of your customer base. Assessing Business Needs Start by evaluating your needs.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. Without it, you can’t find and reach your target accounts. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that.

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16 Go-to-Market Plays for Your Entire Sales Funnel

But personalized prospecting is possible at scale with the right resources in place. Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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2020 Database Strategies and Contact Acquisition Survey Report

Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

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Do You Have an Immediate Need for Skilled Offshore Staffing?

With the proliferation of offshoring options comes an increase in human resources challenges when using overseas employees. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

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The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

We will cover: Generative AI (genAI) as a key player in digital business How augmented reality (AR) will drive efficiency and productivity More targeted tech shifts with a decrease in replatforming project frequency The defunding of legacy solutions and reallocation of resources for measurable results Collaboration between social and retail media players (..)