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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. The Ace Hardware franchise does a good job of letting shoppers know which items are available at a local store and which must be shipped.

SEO 264
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2024 Holiday Advertising Insights to Inspire your 2025 Digital Strategy

ROI Revolution

Where the cost of advertising on Meta was down during Cyber Week, we saw costs increase significantly on Google. Our brands experienced the highest CPCs on Cyber Monday and the highest percentage increase in cost YoY on Black Friday. Its not that paid search was unprofitable for our clients. But at what price point?

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72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

BigCommerce

And yet, most ecommerce brands treat on-site search as an afterthought. But you shouldn’t, because ignoring on-site search results in: Lower desktop average order value. Reduced SEO – and thus, less organic traffic. Not because its expensive. Google has cornered nearly 80% of the web search market.

eCommerce 378
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The Best Website Builders (In-Depth Review)

Kissmetrics

Things to consider: Cost – Some website builders can be more costly, with some reaching upwards of $299 a month (for landing pages, for instance). Hosting & domain – Most website builders will host your website on the web, which is typically included in the price. Some may also offer a domain as part of the package.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Paid Search Marketing for E-commerce. Not quite.

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The combination of inventory and fulfillment issues plus heightened consumer demand will make inventory, fulfillment, and shipping much bigger concerns this year than in previous years.

eCommerce 144
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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

4 content SEO tips for the holiday season. Many brands count on holiday seasonality to meet their overall business goals, which is all the more reason to ensure that all of your digital marketing efforts are based on a strong website foundation. Below are 4 content SEO projects you can work on now for a more successful holiday season!

eCommerce 147