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Welcome to our February 2025 SEO News Recap! In this edition, we cover some general SEO advice, increased competition for Google, AI updates, and more! Also, don’t forget to check out our latest installment of “ROI Answers” at the end of this article to find answers from our experts to commonly asked SEO questions.
It’s no surprise then that, in 2021, companies are expected to spend tens of billions of dollars on search engine optimization (SEO). SEO works, but it takes time — and it’s important to know just how much before you start investing. How Long Does SEO Take? Some aspects of SEO will yield results more quickly.
It’s official: mobile ecommerce on-site search experiences are abysmal. You probably didn’t need a study to prove that out. And yet, most ecommerce brands treat on-site search as an afterthought. But you shouldn’t, because ignoring on-site search results in: Lower desktop average order value. Decreased mobile conversion.
We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid searchmarketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Want to know more?
As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. In 2017, social accounted for 25.6%
So as the battle for control of the beauty market moves online, the industry is approaching a watershed moment, when the market share of traditional, established beauty brands is being seriously threatened by innovative publishers and content creators. This could be a pivotal tipping point in the space.
According to a 2023 SurveyMonkey study , 34% percent of consumers had already used an AI Chatbot to discover or learn more about new products. And a 2024 study commissioned by SearchMarketing company Botify found 55% of shoppers believe AI-powered search engines have the potential to make it easier to discover products.
They prove it by showcasing numerous case studies outlining their results. Stryde is an eCommerce-specific digital marketing agency working with small and large companies all over the world. While they focus on other aspects of digital marketing like SEO and email marketing , PPC is a huge part of what they do.
Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site if they want to rank well in Google. Link Building for SEO: The Definitive Guide – One of my favorite guides. Link Building Tactics (Point Blank SEO) – A very thorough list of link building strategies.
They can help you formulate a well-aligned marketing strategy that supports your unique business goals and objectives. Content Writing and Search Engine Optimization (SEO). Content writing agencies can create excellent content that is optimized according to SEO principles to boost engagement and conversion. Time-Saving.
By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic. My search traffic almost tripled when I created advanced guides for SEO and several other internet marketing topics. Consistently Run A/B Tests.
E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Paid SearchMarketing for E-commerce. Not quite.
The eye-opening study, Heroes of SEO: Tooling to Propel Brand Profit - which is available to download - reveals SEOs are spending more than their salaried time on routine administrative and hygiene tasks.
54% marketers name search engine optimization (SEO) as a top initiative for their brand this year. But SEO isn’t only for low-budget brands. Showing up before your competitors in a search is a huge priority for any brand that wants profitable growth. At ROI, we call SEO and paid search the digital search duopoly.
Study headlines that perform successfully and mimic their style in your own writing to hone your skills. Also, be sure to include search engine optimization (SEO) best practices in your PPC ads. With limited character counts, PPC ads demand brevity while also enticing your intended audience. How to Edit PPC Ads in Google.
While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.
The Rapid Growth of Voice Search. A study from NPR and Edison Report shows that already 21 percent of Americans own at least one smart speaker. We cannot talk about optimizing for voice without talking SEO. But that doesn’t mean voice search leaves eCommerce without opportunity. Know What Your Customers Are Looking For.
New post from eCommerceFuel : SEO rankings can make or break the success of your eCommerce business. But you can boost your on-page SEO with some simple fixes that together create big results. Our resident SEO expert and founder of 180Marketing, Jeff Oxford, drops some optimization knowledge in the first episode of our SEO series.
From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly searchmarketing strategies vary across verticals.
Having this strong foundation in place gave us the confidence to let the campaign run its course and ultimately allowed our team to focus on other areas of our customers’ experiences.” – Marketing Manager at Luxury Fashion Brand Explore the story in the case study. Explore the story in the case study.
Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce SEOMarketing Strategies. #1:
Content Development and Strategy Security marketing agencies create educational yet fun content, such as blog posts, whitepapers, infographics, and case studies, that advise would-be customers of what threats there are to security and how to address them.
Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Now more than ever, your content needs to be written for users, not search engines. Keywords are still important for SEO, and Google can understand them within context better now than ever thanks to MUM and BERT.
Search Engine Optimization. The ROI SEO team identified batches of existing informational pages that were driving traffic and/or revenue but were not very well optimized for keywords, then performed keyword research and recommended changes to web page copy to improve targeting for high-volume keywords and thus drive more revenue and traffic.
CBD products are legal in the majority of states, and studies almost universally show that they can have a positive effect on anxiety, depression, and pain. SEO for Cannabis isn’t easy, but isn’t impossible. Answer questions and educate based on facts, sats and studies in the industry. Keyword research.
Then we can’t create case studies like this one.). 1 – Our 3 Tiered PLA Structure: To Bid More Aggressively on Specific Search Phrases to Maximize ROAS. Over time they’ve been shown to have a great ROI so they really work well to supplement your searchmarketing strategy.
To identify keywords with purchase intent, you need to know your target audience and your competition’s SEO strategies. You can also use this searchmarket research tool and use a repeatable process to understand the realistic rank potential of your target keywords. I have used SEMRush to find profitable keywords.
I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.
Welcome to our March 2025 SEO News Recap! Also, don’t forget to check out our latest installment of “ROI Answers” to find answers from our experts to commonly asked SEO questions. Your ROI Revolution SEO team is monitoring the rankings and chatter, and we will provide updates to our clients as needed.
August 5, 11-11:30 AM: SEO + Retail Readiness. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting.
The hidden levers to SEO domination and the metrics to effectively track and monitor your performance. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting. It’s time to take your SEO and PPC efforts to the next level.
The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. SEO coronavirus checklist. Find it here.
You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. August 5, 11-11:30 AM: SEO + Retail Readiness. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance.
August 5, 11-11:30 AM: SEO + Retail Readiness. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting.
Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. August 5, 11-11:30 AM: SEO + Retail Readiness. 6/23 update. Watch the video today!
August 5, 11-11:30 AM: SEO + Retail Readiness. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting.
August 5, 11-11:30 AM: SEO + Retail Readiness. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting.
August 5, 11-11:30 AM: SEO + Retail Readiness. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting.
August 5, 11-11:30 AM: SEO + Retail Readiness. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting.
Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. August 5, 11-11:30 AM: SEO + Retail Readiness. 6/23 update. Watch the video today!
August 5, 11-11:30 AM: SEO + Retail Readiness. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting.
August 5, 11-11:30 AM: SEO + Retail Readiness. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting.
Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. August 5, 11-11:30 AM: SEO + Retail Readiness. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance.
August 5, 11-11:30 AM: SEO + Retail Readiness. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting.
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