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February 2025 SEO News Recap

ROI Revolution

Welcome to our February 2025 SEO News Recap! In this edition, we cover some general SEO advice, increased competition for Google, AI updates, and more! Also, don’t forget to check out our latest installment of “ROI Answers” at the end of this article to find answers from our experts to commonly asked SEO questions.

SEO 88
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How Long Does SEO Take? What To Expect

Inflow Insights

It’s no surprise then that, in 2021, companies are expected to spend tens of billions of dollars on search engine optimization (SEO). SEO works, but it takes time — and it’s important to know just how much before you start investing. How Long Does SEO Take? Some aspects of SEO will yield results more quickly.

SEO 156
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72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

BigCommerce

It’s official: mobile ecommerce on-site search experiences are abysmal. You probably didn’t need a study to prove that out. And yet, most ecommerce brands treat on-site search as an afterthought. But you shouldn’t, because ignoring on-site search results in: Lower desktop average order value. Decreased mobile conversion.

eCommerce 378
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Want to know more?

Marketing 275
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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. In 2017, social accounted for 25.6%

SEO 225
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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

So as the battle for control of the beauty market moves online, the industry is approaching a watershed moment, when the market share of traditional, established beauty brands is being seriously threatened by innovative publishers and content creators. This could be a pivotal tipping point in the space.

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How brands can get their products to appear in AI Chatbot results: Generative Engine Optimization (GEO)

Talkoot

According to a 2023 SurveyMonkey study , 34% percent of consumers had already used an AI Chatbot to discover or learn more about new products. And a 2024 study commissioned by Search Marketing company Botify found 55% of shoppers believe AI-powered search engines have the potential to make it easier to discover products.

SEO 78