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What is Passage Indexing & What Does it Mean for SEO?

Kissmetrics

There are SEO implications, which I’ll explain, and I’ll also share a few tips to help you make the most of passage indexing. Google passage indexing is an automated feature that pulls sections from pages into search engine results, even if the page covers a slightly different topic from the main one.

SEO 308
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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This has many SEO-related benefits, too.

Marketing 335
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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Paid Search Marketing for E-commerce. Not quite.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

54% marketers name search engine optimization (SEO) as a top initiative for their brand this year. But SEO isn’t only for low-budget brands. Showing up before your competitors in a search is a huge priority for any brand that wants profitable growth. At ROI, we call SEO and paid search the digital search duopoly.

Marketing 172
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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

Starting July 22, join us every Wednesday at 11am for a 4-part webinar series. You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. Learn more and save your spot here! Changes in conversion rates.

Marketing 147
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Q2 2020 Paid Search Updates: Google, LinkedIn, & Microsoft Advertising

ROI Revolution

Starting July 22, join us every Wednesday at 11am for a 4-part webinar series. You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. Learn more and save your spot here!

Document 131