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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Toys & games. Toys & games. 52% are cutting operational costs, with 54% freezing hiring. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending. Office supplies.

eCommerce 173
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending. This surge, combined with disrupted supply chains, has led to an increase in shipping delays, as well. Find it here.

eCommerce 131
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

52% are cutting operational costs, with 54% freezing hiring. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. Advertisers pulling back spending have pushed social media ad prices to fall as much as 50% , while engagement has reached all-time highs. Find it here.

eCommerce 122
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. And now it’s been pushed back again to give time for the marketplace giant to get all its shipping and fulfillment ducks in a row, including the hiring of more than 175,000 new workers. Toys & games. 7/9 update.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. Business being good isn’t always a good thing.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. Prime members can already shop with special discounts in categories like electronics, toys, home, and more. 45% of shoppers are more inspired to make a purchase by convenience than price.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. are seeing customers be less willing to pay full price. Business being good isn’t always a good thing. eMarketer). How did it happen?