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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Get Ideas for Social Media Campaigns.

Marketing 335
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. In the meantime, check out some more recent ecommerce news below: February 2020 Marketing News Recap. 2020 Social Media Water Cooler: New Facebook Tests and Privacy Updates.

eCommerce 204
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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

You can also find a link to their website and their social media profiles within their cover image. Start conversations on social. If you do it correctly, social can rival Google as a traffic source. According to Sprout Social, 48% of Millennials and 48% of Gen X-ers followed a brand on social media in Q1 of 2017.

SEO 225
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The State of Paid Search & PPC Strategy

ROI Revolution

Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 By 2025, mobile paid search ad spend is expected to be $51.7 billion, with social media moving to rank second at $48.2

PPC 78
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Social media advertising and COVID-19. adults spend on social networks was expected to plateau in 2020 and 2021 after doing the same in 2018 and 2019. adults have been using social media more. adults expect to continue spending more time on social media post-pandemic (compared to 17% of adults worldwide).

eCommerce 173
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Travel industry updates. The travel industry is seeing some of the biggest hits from COVID-19 as fears and restrictions around travel grow. While some of the statistics are shocking, experts believe once the crisis subsides, the travel industry will recover – starting with local tourism. Strain on events.

eCommerce 207
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Social media advertising in Q2. As businesses are pushed to cut budgets, marketing has taken major hits. Advertisers pulling back spending have pushed social media ad prices to fall as much as 50% , while engagement has reached all-time highs. Travel industry updates. Here are some of the top cases.

eCommerce 122