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How to Use Google Trends in Marketing

Kissmetrics

One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. What Is Google Trends? In comes Google Trends.

Marketing 335
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How AI Overviews are Reshaping the Consumer Journey in 2025

Retail TouchPoints

When AI Overviews appeared for searches where Allrecipes.com had a top-ranked article, the site was frequently cited in a sidebar as the source of that information, then listed again in the search results, keeping it visible and driving clicks.

Consumer 236
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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. More than ever, marketers know they need to prove their contribution to the bottom line. As one of the key 2020 marketing trends, mobile already drives 65% of paid search clicks on Google!

Marketing 174
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The 5 Best PPC Companies of 2020

Kissmetrics

Ads in search engine results aren’t the only type of PPC advertising. Other examples include social media, programmatic, and Amazon, each with their own set of quirks and best practices. With different markets and trends, it’s essential to understand your industry’s specific ins and outs. Let’s dive in!

PPC 313
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30 Content Marketing Tactics You Have to Try

Kissmetrics

Start by getting a better idea of the existing demand for your topic through Google Trends. Just type your main keyword into the search box to learn how many searches it received within a specified period. For instance, here’s the Trends graph showing the popularity of the keyword “content marketing:”.

Marketing 350
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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. billion by 2021 (which will represent almost 10% of the ad market). Trends Taking Over in 2020. Published January 9, 2020.

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2024 Holiday Advertising Insights to Inspire your 2025 Digital Strategy

ROI Revolution

The benefits of diversifying when and where you spend your ad dollars Heading into 2025, the holiday performance trends show the relative danger of being a business that is all-in on paid search. Its not that paid search was unprofitable for our clients. Many clients did very well on the channel.