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5 Data-Backed Ideas to Test for Your eCommerce SEM Strategy

Lemonstand

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals.

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Looking Back: Cyber 5 2020 Stats + Trends

ROI Revolution

Other major brick-and-mortar retailers including Target, Best Buy, Kohl’s, and Dick’s Sporting Goods that traditionally host major in-store sales on Thanksgiving followed suit. For the first time since the late 1980s, Walmart stores were closed on Thanksgiving last year to avoid overcrowding their stores in the midst of the pandemic.

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

In fact, after we added a “Fast and Free Shipping” annotation to the product feed for a sporting goods brand during the 2022 Cyber Week , we were able to drive a 67% increase in click-through rate YoY.

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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Sporting goods. Sporting goods. Sporting goods. Other notable categories that have suffered include apparel, toys, arts and crafts, sporting goods, and book retailers. As an essential good, this spike is expected. Office supplies. Health & beauty. Toys & games.

eCommerce 173
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Other notable categories that have suffered include apparel, toys, arts and crafts, sporting goods, and book retailers. As an essential good, this spike is expected. Spend is, unsurprisingly, down in many travel-related categories, including cruises, airlines, and lodging. Stay-at-home orders impact grocers.

eCommerce 122
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Other notable categories that have suffered include apparel, toys, arts and crafts, sporting goods, and book retailers. As an essential good, this spike is expected. Spend is, unsurprisingly, down in many travel-related categories, including cruises, airlines, and lodging. Stay-at-home orders impact grocers.

eCommerce 131
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

Other retailers shutting their doors this Thanksgiving include Best Buy , Dick’s Sporting Goods , and Kohl’s. Sporting goods. Sporting goods. Sporting goods. Other notable categories that have suffered include apparel, toys, arts and crafts, sporting goods, and book retailers.

eCommerce 158