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How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

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2024 Holiday Advertising Insights to Inspire your 2025 Digital Strategy

ROI Revolution

However, many marketing teams miss a huge opportunity by not performing a deep dive into the plethora of holiday advertising data that they just collected from one of their busiest selling seasons of the year. Holiday data isnt only useful for developing holiday strategies. Incrementality was much stronger on Meta.

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Bloomreach AI: Using Loomi for Search, Marketing, And Content

Groove

Each personalized marketing strategy also works to identify effective marketing cadences and recommend products that make sense for your customers based on their previous purchases and search history. Loomi in Content Creation We get it—you wish you could speak directly to each of your customers.

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Retailers and the Future of Search: Embracing Tomorrow’s AI Reality

Retail TouchPoints

The expanded landscape and anticipated bot-driven website traffic are ushering in the future of search, and both retailers and marketers must prepare to reimagine their organic search strategies and ensure they can show up when and where consumers are searching.

Retail 179
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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). These modifications can vary depending on a variety of factors like search terms, objectives, categories, locations and devices.

SEO 278
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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

Other big box competitors have showed volatility in our client’s space, as well: For this reason, paid search marketers who were able to spend even a fraction of their normal budgets during this time likely saw increased click-through rates, sustained revenue, and a stronger ROAS than in previous periods. in a matter of two weeks.

PPC 144