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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

BigCommerce

It’s official: mobile ecommerce on-site search experiences are abysmal. You probably didn’t need a study to prove that out. Think of on-site search as a handy assistant to your most important shoppers – those who exhibit a clear intent. Here are the 2 biggest issues confronting searching mobile consumers. .

eCommerce 378
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February 2025 SEO News Recap

ROI Revolution

According to Ribas, Microsofts search and news business grew 21% last year, which matches Microsoft Advertisings reported Q2 2025 growth. Although Google still dominates in search market share, other players seem to be working for bigger slices of the proverbial pie. The overarching questions were “Who trusts AI the most?

SEO 88
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The 5 Best PPC Companies of 2020

Kissmetrics

They prove it by showcasing numerous case studies outlining their results. You can also look at their published case studies in different industries to see the types of results they produce for their clients. Because people searching for transactional terms are more likely to spend money. In one example, they facilitated a 91.1%

PPC 313
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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Bose recognized the potential of search marketing as an essential advertising channel in 2004. Socially-Conscious Sally.

Consumer 264
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What Makes a Great Google Ads Agency? More Than Management

Groove

With over 81 percent of the search market share controlled by Google, getting your brand featured prominently on Google pages can greatly improve your visibility and brand awareness. In this competitive market, it’s tremendously important to select the right agency to help your business develop its ad campaigns.

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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

NP Digital Marketing Services. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising.

Marketing 275