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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. Further, with the surge in the Delta variant, there is a high likelihood of online sales experiencing a lift in several categories like food/grocery, pet supplies, home improvements, etc.

Retail 264
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Uncover Consumer Behavior Insights with Conversions with Cart Data from Google

ROI Revolution

Our teams have also used conversions with cart data to bust customer journey assumptions, inform supply chain decisions and affect larger business moves and strategies. Understanding purchase behaviors and what products are bringing in the most revenue for a business is a crucial part of effectively optimizing ad campaigns.

Consumer 128
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Delivery and supply chain concerns. A shopper who tried to purchase items from Amazon on March 5 received a message warning that increased demand was leading to shorter supply and longer delivery times. Ecommerce supply chains will be strained by COVID-19 as well as factory closures in China.

eCommerce 204
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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

Other big box competitors have showed volatility in our client’s space, as well: For this reason, paid search marketers who were able to spend even a fraction of their normal budgets during this time likely saw increased click-through rates, sustained revenue, and a stronger ROAS than in previous periods. in a matter of two weeks.

PPC 144
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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

These record sales are expected despite growing supply chain, inventory, and fulfillment concerns. Supply chain disruptions shake up holiday strategy for retail ecommerce brands. Supply chain strain will be the name of the pain for brands expecting any holiday seasonality this year. October 27. Holiday sales grew 8.3%

eCommerce 144
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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Unsung hero of eComm: The supply chain. Excerpted from Forbes.

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Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

The local market is tight, supply is low and demand is high. Don’s Contracting is in steady demand. Don will tell you he makes his living off of word of mouth. He doesn’t worry much about online experience. He has a personal edge over many other contractors, because of how he makes his customers feel and the quality of his work.

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