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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Find Trending Topic Ideas for Webinars.

Marketing 335
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What is Passage Indexing & What Does it Mean for SEO?

Kissmetrics

Long-tail keywords are more important than ever: Long-tail keywords and related terms are likely to help trigger passage indexing, so make sure to include phrases and longer terms, just like you would for voice search. How Does Passage Indexing Affect the Future of Search Marketing?

SEO 308
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

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7 SEM strategies B2B organizations need to be deploying

GetElastic

Search marketing for B2B organizations often comes with unique challenges to optimize and manage profitable SEM programs thus, online strategies that work, include: Email marketing Social marketing Content marketing. To captivate the attention of the audience creative marketers come up with innovative ideas.

B2B 138
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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

Starting July 22, join us every Wednesday at 11am for a 4-part webinar series. You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies.

Marketing 147
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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

You can also appear on podcasts or webinars to share your opinion and expertise. Here’s an example from SEMrush’s Search Marketing Scoop with David Bain. You want to think of what podcasts or webinars your audience may be engaging with that aren’t your direct competitors. But blogging isn’t your only option. Conclusion.

SEO 225
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Q2 2020 Paid Search Updates: Google, LinkedIn, & Microsoft Advertising

ROI Revolution

Starting July 22, join us every Wednesday at 11am for a 4-part webinar series. Just keep an eye out in both the Google Ads account and the inbox of the email address linked to the Google Ads account for a notification from Google over the coming months. More details on the announcement from Google , and Google’s FAQs about the process.

Document 131