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We started by attending over 20 retail shows a year to get in front of people. We continue to attend shows, expand our socialmedia following, and update our website for improved customer experience. However, professionally, email marketing and socialmedia have by far been the most successful.
To boost wholesale and DTC acquisition, the brand also has been ramping up paid marketing investments — specifically socialmedia and search. We’ve even engaged with an agency to establish a foundation for SEO, because we are seeing people organically searching now for Merino wool felt and that’s how a lot of people discovered us.”
These brands are also keeping their content fresh, and getting real, dollar benefits just from organic SEO (data aggregated from SEMrush). Obsolete content doesn’t just hurt your conversion rates, but can also impact the SEO of your product pages since content freshness is one of Google’s major ranking factors.
Small towns + socialmedia = success! That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine. Socialmedia is the most successful. We started by attending over 20 retail shows a year to get in front of people.
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