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We’ve even engaged with an agency to establish a foundation for SEO, because we are seeing people organically searching now for Merino wool felt and that’s how a lot of people discovered us.” Our growth and the loyalty we’ve gotten is largely from specialty stores,” Gopinath revealed.
Improving our SEO is another huge avenue for growth so we can organically get people’s attention. BigCommerce’s connections to eBay and Amazon have driven considerable online sales, and strong SEO has helped to drive both online and in-store sales. SEO and customer reviews using Yotpo have been the most successful.
These brands are also keeping their content fresh, and getting real, dollar benefits just from organic SEO (data aggregated from SEMrush). Obsolete content doesn’t just hurt your conversion rates, but can also impact the SEO of your product pages since content freshness is one of Google’s major ranking factors.
That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine. Improving our SEO is another huge avenue for growth so we can organically get people’s attention. SEO and customer reviews using Yotpo have been the most successful.
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