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Search engine optimization (SEO) is vital for both business-to-business (B2B) and business-to-consumer (B2C) sellers to reach their target markets. SEO strategy, however, differs depending on whether you’re running a B2B or B2C business. This means that B2B sales frequently require SEO that builds trust and facilitates relationships.
SEO approaches: B2B SEO strategy requires long-tail keyword research utilizing technical terms, in-depth content (such as whitepapers and case studies), and targeted landing pages. Reach out to our team today and request a free SEO audit to get started.
Increase Website Traffic In addition to having well-optimized eCommerce SEO strategies , we recommend that companies take advantage of content like blogs, downloadable eBooks, case studies, infographics, and whitepapers to drive website traffic.
All SEO is not created equal. The average cosmetic brand or fitness brand can take the usual approach with SEO. Medical SEO, on the other hand, is an entirely different animal. If you’re new to medical SEO, it can be a lot to manage. Why Do Healthcare, Medical Professionals and Businesses Need to Understand SEO?
Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. Whitepapers, on the other hand, resonate with 43.8% WhitePapers & Reports. Whitepapers are much more likely to resonate with managers and decision-makers than doers.
Then, tape some whitepaper to the bottom, and you can also tape whitepaper or cloth on the sides to serve as diffusers, which helps to distribute the light better, minimizing unnecessary shadows. If the light is too harsh, you can diffuse it by placing a cloth or whitepaper over the window (see image above).
You have a fully translated page that you can borrow inspiration from for your next blog post, whitepaper, infographic, or graphic. Keep SEO in Mind. As a marketer, you’re well aware of the importance of search engine optimization (SEO) on your content, regardless of format.
To top it all off, inbound marketing trends shift almost as fast as SEO tactics. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. You can achieve this with great SEO, blogging, social publishing, and more. The second stage is Convert.
In addition to driving traffic, blogs can help: boost your search engine optimization (SEO) rankings deliver increased value to your consumers increase exposure generate leads and increase conversion likelihood. Take your whitepaper and make it a series of quote-centric social tiles. Resources for Starting a Blog.
Videos, illustrations, infographics, ebooks, whitepapers, webinars, case studies, podcasts, charts, graphs, blog posts, quizzes, slide decks, reports, and on and on. Or whitepapers. SEO and affiliate marketing professional Matthew Woodward decided to repurpose and republish a couple of blog posts on LinkedIn Pulse.
WhitePapers. Combined with some SEO work, we end up ranking quite high on Google search results for keywords our target audience is searching for in their time of need. They rank first for the keyword “free SEO audit” with their free SEO Audit Tool. Exclusive videos. But they can also be: Discounts. Free shipping.
FAQ pages are also really valuable real estate for SEO purposes. Longtail keywords are essential for a great SEO plan. If there are deeper details they can explore in another format, such as a blog post, whitepaper , or video, be sure to send them there using CTAs to “related content.” FAQ Pages Conclusion.
On the other hand, if you are offering a service such as SEO services, you can create a detailed checklist and include a free download. Here’s a technical SEO checklist from WEBRIS. Provide whitepapers. whitepapers offer an in-depth report on a particular problem and present a solution. Challenges.
Those three experts are: Tommy Ekstrand , BigCommerce designer and SEO specialist. There are two ways you can go about picking your domain name: Choose a catchy, SEO-friendly name that will resonate with your audience. An SEO-driven domain name gives you a chance to: Rebrand your store. Tahnee Elliott , founder and CEO of T.C.
Email marketing is still ranked as the most effective marketing channel , beating out social media, SEO, and affiliate marketing. You can also offer a checklist, ebook, whitepaper, or another downloadable asset. Email marketing is still going strong and is possibly the best possible strategy to grow your business. Why is that?
In addition to having an optimized eCommerce SEO strategy, we recommend companies take advantage of content such as blogs, downloadable eBooks, case studies, infographics, whitepapers and more to drive website traffic. Our marketing team could set up display ads promoting Groove's SEO services to better nurture those visitors.
Big names can outperform small companies when it comes to SEO, and they typically offer a wider selection of items that can satisfy the consumer. In addition to the removal of spam, Google is a habitual booster of massive corporations such as Amazon and Facebook. The rationale for boosting larger sites is not particularly nuanced.
54% marketers name search engine optimization (SEO) as a top initiative for their brand this year. But SEO isn’t only for low-budget brands. SEO is the most important initiative for brands making $10-$100 million in annual revenue this year. At ROI, we call SEO and paid search the digital search duopoly.
What Is Local SEO? Local SEO focuses on using various strategies and tactics to increase rankings in local search results. What Problem Does Local SEO Solve for Businesses? Local SEO provides the opportunity to gain visibility for each site of a multi-location business. The Local SEO Checklist. Optimize metatags.
In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!
What About SEO? When crafting a blog post, bear SEO in mind. Yes, SEO's important- but not to the detriment of your copy. There are certain places you should insert keywords to make the most of SEO: The title and title tag. Top Tip: the same rules about keyword research and SEO optimization also apply to YouTube videos.
Their specific knowledge and expertise can be of value to your readers, but subject matter experts can also help with search engine optimization (SEO) by providing the keywords and keyword phrases that will get you found in web searches. They also add relevance to the subject of the post, which is crucial for improving SEO rankings.
In our February 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into AI and SEO, Google Search Console errors, SEO site migrations, and more. Google: SEO Site Migrations Are Hard Because URL Signals Need to Be Forwarded.
When leveraged correctly, search engine optimization (SEO) can be an effective way to organically grow the visibility of your brand online. Featuring Searchmetrics’ CEO, Jordan Koene, Voices of Search provides the latest news and insights your company needs to navigate the ever-changing landscape of SEO and Content Marketing.
In our April 2022 SEO News Recap, dive into the latest news and updates from ROI’s SEO experts on search engine optimization, including insights on Google’s AI tools, visual search improvements, Google Analytics latency issues, and more. There are a number of SEO tools available to help creators find relevant video topics and keywords.
You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. WhitePaper: Google Smart Shopping: AI + Machine Learning for Profitable Brand Growth. Learn more and save your spot here!
Inbound marketing originated with the emergence of blogs, whitepapers and social media posts, but retailers have limited use of that content. Given the high and growing costs of customer acquisition, retailers have to look beyond outbound marketing.
The key to effective SEO is to understand the search terms your target audience uses. As you plan your niche SEO strategy , be careful how you conduct your keyword research. Using general keywords may sound counterintuitive as it may feel like more hyper-targeted keywords would be better for bringing in the right traffic.
Check out our whitepaper to learn more about the latest technology, how leading brands are using it today, and how to effectively leverage your team to get started. Key statistics show: 41% of large companies consider link building as the most difficult SEO tactic ( Source ). billion for SEO services in 2018 alone ( Source ).
But I know you didn’t discuss much if any about SEO. I know SEO is a long-term strategy, but people should get a head start right away or else it will take that much longer to get loved by Google. We are hiring individuals for each of the following categories: SEO. You know I love SEO and it’s an amazing long-term strategy.
It’s rare to find a high-traffic website that doesn’t offer opt-in incentives like an Ebook, swipe file, whitepaper, resource list, free software tool, or any number of content types , but all of them serve as opt-in incentives for acquiring email subscriptions. Featured Opt-In Incentives.
In this post, you have the morning routine of the most successful SEOs’ Julie Joyce. Website : SEO Chicks. Write a blog post (1000-word content) for SharpRocket link building blog or for other SEO blogs (guest posts). My Morning SEO Checklist: Coffee. My approach to SEO stems from a content driven strategy.
What about your SEO? This report will help you understand and navigate the pitfalls, as well as detail how to avoid them and how to transition your site effectively while minimizing the impact on your site traffic, SEO, and sales. SEO Pitfalls: Organic Search. Will you lose traffic due to the changes? Claim your copy here!
To gain more insights into the current state of AI in digital marketing, peruse the following resources: Using AI for SEO How Will AI Affect PPC? To learn more about what the cookieless future means for programmatic, read our whitepaper on Programmatic Advertising in a Cookieless World.
Tip #1: Make sure your customers can find you online by investing in SEO. As businesses discover websites using search results, it’s essential to have your website equipped for SEO (search engine optimization). Along with optimizing your site for SEO, it also needs to be engaging once potential customers land.
Stay tuned to ROI Revolution over the next several months for blog posts, whitepapers, and virtual events focused on Amazon Prime Day 2020 prep and what brands can expect from the ecommerce giant this year. SEO Checklist for COVID-19. COVID-19 Supply Chain Disruption: Amazon and Beyond. Ecommerce Brands Helping During COVID-19.
That's where customer reviews come into play, since they build your credibility, give your customers an easier shopping experience and combine with SEO to guide more people to your site. As for online support, we like that Feefo includes a knowledge base, blog, whitepapers, user guides and API documents.
Local SEO: Complete Checklist for Success. There’s more to SEO than just organic and non-organic. There’s also local SEO, which focuses on using various strategies and tactics to increase rankings in local search results. A local search can involve the use of a local keyword (e.g. Let’s Get Digital!
If your SEO is good enough, you’ll attract new visitors to your site through search results alone. SEO-laden internal blogs. Whitepapers/ebooks. There are many different strategies for improving your SEO but making the most out of your blog posts sits at the top. Customer Journey. Social media updates.
If you have written reports, whitepapers, or books, you can add them to your publications section. So instead of creating a group called Your SEO Company (which not many will care about unless you are a SEOmoz in the industry), you would create a group like Small Business SEO.
The top strategy for digital marketing professionals this year is SEO , with 55.2% The push for organic over paid advertising can save brands money in the short run and have a big payoff in the long run, but the best way to dominate the first page of search results is to have an optimized strategy for both paid search and SEO.
In our brand new Amazon Brand Analytics & Your Advertising WhitePaper , we dive deeper into all of these reports with top-notch strategies, success stories, examples, and more! These reports can be used to inform overall Amazon strategy, SEO, and advertising strategy on and off Amazon. Brand Analytics can help you find out.
You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. WhitePaper: Google Smart Shopping: AI + Machine Learning for Profitable Brand Growth. Learn more and save your spot here!
Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Offering a free eBook, buying guide, educational whitepaper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy.
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