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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising. Get a Free Social Advertising Evaluation.

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Small Business, Big Ideas: Inside the Luxury Advent Calendar Boom with DTC Brand Cheese Brothers

Retail TouchPoints

The advent calendar has long been a holiday staple, but in the last few years a new variation has soared in popularity luxury advent calendars, ranging in price from hundreds to thousands of dollars. Reader beware, googling this topic will take you down a very expensive rabbit hole, so hold onto your wallet.)

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4 Ways Retailers can Connect with Gen Z

Retail TouchPoints

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Theyll reach $12 trillion by 2030. But how they use these platforms matters.

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How to Conduct a Social Media Audit in Just 30 Minutes

Kissmetrics

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

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How Brands Can Turn Viral Moments into Lasting Consumer Loyalty

Retail TouchPoints

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. Consumers now prioritize how a product can immediately fit into their lifestyle, with social content shaping their choices.

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Shipping Journey: Everything You Need To Know

lateshipment

Businesses arent just competing with each othertheyre up against boutique stores, social media ads, and the infinite distractions of the internet, all while trying to deliver a seamless and stress-free experience. What is the Shipping Journey? In todays e-commerce-driven world, the journey from I need this to Finally, its mine!

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Adopting a Holistic Security Mindset for Ecommerce

Retail TouchPoints

Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both. In fact, 16% of respondents from the consumer attitudes survey said theyd been the victim of social commerce fraud in the past year.