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Subscription Pro Tips: Encourage Loyalty and Long-Term Relationships by Making it Easy to Cancel

Retail TouchPoints

Subscriptions can be tricky business, not least because most consumers at one time or another have had a bad experience with a subscription service. That has not stopped consumers from subscribing though, especially with the rise of new takes on the model (box services, auto shipping and streaming TV, to name just a few).

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Three Types of Promotions Merchants Can Use To Attract Subscribers 

Retail TouchPoints

But they can also open the door to a long-term relationship through subscriptions. According to our recent survey , more than a quarter (26%) of respondents said that discounts motivated their decision to enroll in a subscription experience. But which promotions should you use to attract subscribers?

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How to Create, Setup and Launch a Profitable Online Store (Seriously)

BigCommerce

Sure, you might be able to sell your item for much less than the competition, but will shipping costs obliterate your margins? There are a few basic things you need to keep in mind while choosing an ecommerce platform for your business such as necessary functionality, cost and what types of third party integrations are needed.

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Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’

Retail TouchPoints

Fighting Subscription Fatigue as Consumers Shed Memberships As Prime has proven for years, getting customers into a paid membership program can pay off in spades for retailers. In fact, just as more retailers are adding subscription offerings, consumers are shedding them. So the big question is — what happens next?

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How E-Commerce Companies Can Compete in an Amazon-Dominated World

Kissmetrics

Some may tell you that even if you can’t compete with their scale, you can compete in other ways, like offering competitive discounts and free shipping for your own customers. But in terms of product pricing, you still probably can’t offer a better deal to your customers than the price they could find on Amazon.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Understandably, this decision has wide-ranging implications –– to your customers in engaging with your brand and reducing friction of getting the product they need, to your employees that have to implement campaign strategies, and to your bottom line in terms of sales growth as well as cost of maintenance and installation.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

To ensure that you’re offering a fair and competitive price for your products, you’ll want to look at what similar online retailers are charging. Don’t just look at the price retailers are charging for their products, look at the total cost as well (tax + shipping charges + service fees). Determine your shipping costs.