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Wayfair Launches Paid Loyalty Program Offering 5% Rewards and Free Shipping
Retail TouchPoints
OCTOBER 23, 2024
Wayfair has introduced Wayfair Rewards , a loyalty program with a $29 annual subscription price.
What Is AOV? Meaning, Importance & Tips to Improve Average Order Value
Groove
OCTOBER 14, 2024
When you are able to boost the average amount of money that a customer spends on each order, you can reduce the need to acquire more customers and potentially cut shipping costs. This could help your company grow while minimizing your advertising expenses. Reach out to us today for a consultation.
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It’s Time to Consider Ecommerce Subscriptions for Your Online Business
Optimizely
DECEMBER 11, 2020
Ecommerce subscriptions are on the rise across all verticals, from Health & Beauty to Sports. You’d be surprised to see how many fishing subscription boxes exist!) According to Shopify , brands can turn any product or service into a subscription these days. Subscription data from ReCharge is no different.
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How to Launch a Subscription Box For Your Company
Kissmetrics
APRIL 12, 2021
They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 How to Create a Subscription Box.
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With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership
Retail TouchPoints
JUNE 6, 2023
The subscription economy has been the subject of dire headlines recently, with terms like “subscription fatigue,” “ the great unsubscribe ” and even “ subscription apocalypse ” being bandied about. The Subscription Trade Association ’s (SUBTA) annual report found that nearly all ( 95.8% ) U.S.
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How Subscription Strategies can Supercharge Loyalty Programs
Retail TouchPoints
MAY 2, 2024
To guard against member indifference, retailers may want to consider adopting subscription program elements that can both boost “stickiness” and reveal more about customers’ wants and needs. of respondents), as well as free or discounted shipping (the next-highest response at 63.2% ). As a whole, loyalty programs are quite popular.
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Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits
BigCommerce
MARCH 30, 2018
Don’t even say it out loud: Subscription boxes are not dead. Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. In 2011, subscription brands made an estimated $57,000,000.
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The Case For Subscription Service In CPG
Retail TouchPoints
JUNE 29, 2020
Amazon’s ruthless focus on price matching is putting immense pressure on the retailers as well. Big-box retailers are getting beaten on price. In order to get to competitive pricing, these retailers need their manufacturers to cut up to 15% off wholesale, and those not willing to work with them can be removed from shelves.
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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV
Retail TouchPoints
OCTOBER 24, 2024
How Macy’s is Making Checkout ‘One of the Happiest Moments Online’ As Macy’s retail media network evolves, the retailer is increasingly focused on capturing non-endemic ad dollars — that is, advertising from brands not typically associated with the department store chain such as travel partners or subscription and streaming services. “We
5 Tips for Maintaining Subscription Momentum
Retail TouchPoints
JANUARY 3, 2023
subscription ecommerce sales will continue to see double-digit growth over the coming years, swelling from $33.48 That’s a good sign for CPG brands, which are capable of making the most seamless transition to subscriptions: deodorant, toothpaste, diapers and even smoothie packets quickly become part of consumers’ routines.
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Americans are Embracing Subscription Services and Digital Goods in a Big Way
Retail TouchPoints
MAY 21, 2021
The adoption of subscription-based services and digital goods purchases were on the rise well before COVID-19 hit. consumer now pays for four different video streaming subscriptions. There are subscription shopping services now available too. Consumers grow to rely on their subscription service providers. The average U.S.
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Direct Wines Pairs Lifetime Movies with Wines in New Subscription Service
Retail TouchPoints
MARCH 24, 2023
A+E Networks and Direct Wines have teamed up to create a new wine subscription program catering to viewers of the Lifetime network. To celebrate the launch, new subscribers will receive 12 curated wines plus two bonus bottles of rosé prosecco and two stemless wine glasses for an introductory price of $79.99 (plus $19.99
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Want to Cut the Cost of Fast Fulfillment? It All Starts with Inventory Placement
Retail TouchPoints
SEPTEMBER 14, 2023
The problems with getting products to people quickly and cheaply are well-known: consumers want fast fulfillment, which is costly to provide, but they don’t want to pay high (or really any) shipping fees. Even Amazon , the trendsetter in fast fulfillment, isn’t immune to higher labor costs.
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Subscription Pro Tips: Encourage Loyalty and Long-Term Relationships by Making it Easy to Cancel
Retail TouchPoints
JULY 1, 2022
Subscriptions can be tricky business, not least because most consumers at one time or another have had a bad experience with a subscription service. That has not stopped consumers from subscribing though, especially with the rise of new takes on the model (box services, auto shipping and streaming TV, to name just a few).
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Walmart+ Creates its Own Shopping Holiday Following Amazon Prime Price Increase
Retail TouchPoints
FEBRUARY 28, 2022
Alibaba has Singles Day and Amazon has Prime Day , and now Walmart is making its own mark on the calendar with an exclusive event to promote the Walmart+ subscription service. Walmart+ membership costs $12.95 per month, or $98 per year; Amazon Prime fees increased on Feb. 18, 2022 from $12.99 per month, or $119 to $139 annually.
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How Retailers Can Control Costs Even As Return Rates Climb
Retail TouchPoints
SEPTEMBER 3, 2020
Returns are a cost of doing business for any retailer. Consolidating returns at a store location is less costly than paying to ship one item from a residence, and a larger volume of customers can be moved through quickly if they don’t have to exit their cars. But despite representing $309 billion in lost sales for U.S.
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Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In
Retail TouchPoints
JUNE 24, 2022
“Subscription commerce” was all the rage as companies like Stitch Fix and Blue Apron were riding their rocket ships to unicorn status. In fact, there’s strong evidence that subscriptions are still in a growth mode, albeit a slower one than previously. They were the new kids on the block, so they had to be creative.
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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences
Retail TouchPoints
NOVEMBER 17, 2023
Shipping delays and stockouts lead to frustration and disappointment, especially when logistical problems impact time-sensitive purchases, such as special occasion gifts, event tickets or prescription medications. Whenever possible, retailers should price match the cost of the original item.
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The Pros and Cons of Dropshipping (+22 Dropship Suppliers to Get You Started)
BigCommerce
MARCH 17, 2017
Once you make it over that hurdle, it’s time to deal with order fulfillment and shipping. That means you, the store owner, don’t need to keep products in stock or worry about shipping. Dropshipping is a cost-effective way to sell products online. Low overhead costs. But what if you could avoid all that hassle?
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7 Ways Brands are Transforming Customers Into Members with Subscriptions
Retail TouchPoints
MARCH 25, 2021
Subscriptions originally emerged as a way of creating recurring revenue models for retailers and brands. Today, subscriptions are an entire economy — the next phase of which will be defined by transforming regular customers into loyal members. Hook Customers With An Introductory Offer: Convertible Subscriptions Model.
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5 Must-Know Tips For Shopify Subscription Programs
Groove
OCTOBER 7, 2022
If you’ve found this blog, you likely have product(s) that you currently sell, or wish to sell, through a subscription-based model. Before we jump in, It is important that we all understand the three most common categories of subscription programs that are used across the internet. Types of Subscription Programs. Replenishment.
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The Power of Popup Design: 6 Rules to 10X Your Subscription Rate, and an App to Do It for You
BigCommerce
MAY 30, 2017
Another business tried using a popup to capture email signups and saw a 10x increase in subscription rate. When the busy shopping periods hit and it becomes even more expensive to acquire traffic, you’ll be glad to have a list of customers who are familiar with your brand and products, who you can target with specialized sales and offers.
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How to Get Your Products in Walmart Marketplace
Kissmetrics
NOVEMBER 16, 2020
You set your prices and fulfill orders, and you build your own brand. Still, it’s not for everyone, and it all comes down to Walmart’s price guarantee. Your product listings appear alongside Walmart’s items, meaning you may be competing with lower-priced merchandise. Don’t forget to factor in shipping fees and other costs.
Three Types of Promotions Merchants Can Use To Attract Subscribers
Retail TouchPoints
AUGUST 8, 2022
But they can also open the door to a long-term relationship through subscriptions. According to our recent survey , more than a quarter (26%) of respondents said that discounts motivated their decision to enroll in a subscription experience. For example, making a dedicated subscription purchase free, such as every fifth order.
Shopify Subscriptions App: 5 Must-Know Tips for your Program
Groove
OCTOBER 7, 2022
If you’ve found this blog, you likely have product(s) that you currently sell, or wish to sell, with a Shopify subscriptions app. Before we jump in, We all must understand the three most common categories of subscription programs that are used across the internet. A fairly well-known example of this subscription type is Bespoke Post.
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Holiday Email Marketing Unpacked: 15 Examples, 9 Tools and a Checklist to Make 2017 Your Biggest Success Yet
BigCommerce
OCTOBER 10, 2017
A few things you can include in your emails to make life easier for subscribers around the holidays include: Shipping info ( including final delivery dates ). Shipping costs clearly advertised to alleviate any cost concerns. Better deal elsewhere: Tempt them back with price and emotional cues. Gift card services.
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Amazon Revenue Calculator: Selling Fees, Metrics & More [Infographic]
BigCommerce
DECEMBER 13, 2017
Monthly subscription charges: If you are a professional seller (someone planning to sell more than 40 items per month), you’re fees are $39.99 Amazon will charge whichever of these two is higher for each item: Referral Fee as a percentage of sale price: It ranges from 6% to 20% (45% for Amazon devices), but it’s usually 15%.
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Nine Tips to Create Recurring Revenue with Subscriptions
Retail TouchPoints
MAY 18, 2021
Some of the fastest-growing organizations today are turning to subscriptions to sell everything from food and wellness products to beauty and homecare. In fact, Gartner predicts that by 2023, 75% of DTC businesses will have a subscription offering. In fact, according to our data, a 5% discount increases subscription enrollment by 104%.
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How to Evaluate Market Viability for Your Products
BigCommerce
FEBRUARY 1, 2018
However, these can be complex, expensive and time-consuming. If the product you’re considering is large, awkwardly shaped or heavy, you’re going to have some high shipping costs. UPS & FedEx rates and prices fluctuate, which could further impact your costs. Shipping cost is a top reason for cart abandonment.
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How to Create, Setup and Launch a Profitable Online Store (Seriously)
BigCommerce
FEBRUARY 1, 2018
Sure, you might be able to sell your item for much less than the competition, but will shipping costs obliterate your margins? There are a few basic things you need to keep in mind while choosing an ecommerce platform for your business such as necessary functionality, cost and what types of third party integrations are needed.
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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report
BigCommerce
APRIL 26, 2018
Amazon Customer Base, Revenue & Shipping Data. Some of the biggest highlights of Amazon’s Annual Report were company insights shared for the very first time – like information around membership and revenue around Amazon Prime, the company’s subscription service. billion in subscription revenue. Amazon Prime generated $9.7
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Best Buy Expands Loyalty Initiatives with My Best Buy Memberships
Retail TouchPoints
MAY 11, 2023
Best Buy is the latest retailer attempting to capitalize on the 61% of consumers who have up to four subscriptions. The lowest (and only free) tier, My Best Buy , will offer free shipping, access to robust online order tracking and advanced wish list and checkout options.
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Building vs. Buying a Pricing Engine for Your E-Commerce Business
Fabric
MAY 24, 2023
Software engineers working in e-commerce are frequently faced with the decision of building or buying a pricing engine. While developing a pricing engine in-house may appear to be the ideal option, it frequently necessitates a significant investment of resources. What is a Pricing Engine? What is a Pricing Engine?
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Yotpo Review and Pricing: What’s It All About? Reveal Pricing and Features
Ecommerce Platforms
JANUARY 24, 2023
The platform describes itself as the ‘ leading provider of solutions that power the whole customer journey, including loyalty & referrals, SMS marketing, subscriptions, and visual user-generated content.' Subscriptions This new Yotpo product was built specifically for Shopify users. Impressive, right?!
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An In-Depth ShippingEasy Review: What This Shipping Solution Has to Offer
Ecommerce Platforms
JANUARY 9, 2023
So, hopefully, by the end of this blog post, you'll have a better idea of whether this solution meets the shipping needs of your business. If you haven't gathered from ShippingEasy's name, ShippingEasy is a shipping platform (Duh!). Headquartered in Austin, TX, ShippingEasy truly excels in streamlining your shipping operations.
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How FastSpring’s Proforma Invoice API Automates Subscription Renewals, Upgrades, and Add-Ons to Maximize Revenue
FastSpring
AUGUST 12, 2024
Throughout the year, sales and subscription management teams juggle hundreds or thousands of subscription upgrades, add-ons, and renewals across customer accounts. Create accurate proforma invoices for subscription renewals, upgrades, downgrades, and add-ons to streamline budgeting and pre-approve costs.
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Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’
Retail TouchPoints
MARCH 21, 2024
Fighting Subscription Fatigue as Consumers Shed Memberships As Prime has proven for years, getting customers into a paid membership program can pay off in spades for retailers. In fact, just as more retailers are adding subscription offerings, consumers are shedding them. So the big question is — what happens next?
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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar
BigCommerce
AUGUST 17, 2018
To ensure that you’re offering a fair and competitive price for your products, you’ll want to look at what similar online retailers are charging. Don’t just look at the price retailers are charging for their products, look at the total cost as well (tax + shipping charges + service fees). Determine your shipping costs.
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Best Buy Trials New Membership Program Combining Support and Free Shipping in 60 Stores
Retail TouchPoints
APRIL 8, 2021
Best Buy is piloting a new membership program called Best Buy Beta that will offer customers an array of benefits, including: exclusive pricing; unlimited Geek Squad technical support; up to two years of protection on most product purchases; free standard shipping and delivery; and free installation on most products and appliances.
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Walmart Adds Streaming to Walmart+ Membership With Paramount+ Partnership
Retail TouchPoints
AUGUST 16, 2022
Walmart is further enhancing the value of a Walmart+ membership with the addition of a Paramount+ Essential subscription at no extra cost. The price of Walmart+ will remain $98 annually or $12.95 The plan will give Walmart+ members access to Paramount’s streaming service, which includes shows, movies and live sports.
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy
BigCommerce
APRIL 24, 2018
Understandably, this decision has wide-ranging implications –– to your customers in engaging with your brand and reducing friction of getting the product they need, to your employees that have to implement campaign strategies, and to your bottom line in terms of sales growth as well as cost of maintenance and installation.
What Are eCommerce Subscriptions? And, Why Do They Matter?
GetElastic
SEPTEMBER 7, 2021
Just a few weeks after the unfortunate vitamin aisle experience a friend told me about a vitamin subscription company called Ritual. While the onboarding experience was fantastic, the subscription component is even better. All thanks to eCommerce subscriptions. The History of Subscriptions. And, I'm not the only one.
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The 11 Best Dropshipping Tools
Kissmetrics
NOVEMBER 20, 2020
You don’t have to worry about logistics, and the difference between the price you sell at and the price you buy at is your profit. One of the major benefits of dropshipping is starting an e-commerce store with low start-up costs. You can create the framework for a great online store with relatively little investment.
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The Best Free and Paid Print on Demand Clothing Companies
Ecommerce Platforms
OCTOBER 19, 2021
A form of dropshipping, print on demand involves working with a partner to create and ship the products you want to sell. You can access competitive prices for your clothing line and keep the costs of running an ecommerce store as low as possible to begin with. Pricing ??. Costs can add up depending on what you sell.
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