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What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart

Retail TouchPoints

Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts: football star Patrick Mahomes , pop singer Becky G and the ultimate consumer (and consumer product), Barbie.

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AI, Video and Immersive Engagement Drive Next-Gen Commerce Experiences

Retail TouchPoints

How many shopping carts do we have with five or 10 items? While SMS is a tried-and-true way to “trigger” a reminder about items in a shopping cart, the company is aiming to diversify this outreach so that it’s more tied to productive habits and proactive engagement, not push messaging.

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What Retailers Can Do in 2021 to Recover More Abandoned Shopping Carts

Retail TouchPoints

When was the last time you abandoned an online shopping cart: yesterday? For online retailers, cart abandonment is a problem, and we’re all guilty of doing it. In an effort to combat the estimated 70% of shopping carts that are abandoned, many retailers now send automated cart abandonment emails — and with good reason.

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What Marketing Automation Campaigns You Need to Start Doing ASAP

Kissmetrics

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. From scheduling social posts to automated emails and nurturing tactics, the options are nearly limitless.

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29 Ecommerce Metrics & KPIs to Measure to Drive 10X Growth in 2018 [Downloadable Key Metrics Included]

BigCommerce

This is where you should be tracking and analyzing metrics related to inbound traffic to your store, email, and social media engagement. When reaching out to potential media partners and influencers, you will need to better understand their audience reach and readership numbers (for bloggers). Revenue/Conversions.

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Move Beyond Email Marketing in Ecommerce

Optimizely

Shopping cart abandonment continues to be a major issue in ecommerce, with an average of 69% of online carts abandoned by users. One common tactic used by forward-thinking B2C brands is to send out an automatically triggered shopping cart abandonment email whenever a buyer leaves a product behind.

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Best Website and Shopping Cart Solutions in 2023

Algopix

To effectively reach customers and drive sales, businesses need reliable and efficient website and shopping cart solutions. What are Shopping Cart Solutions? Shopping cart solutions facilitate the online purchase process by allowing customers to add products to their cart, review items, and proceed to checkout securely.