The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch
Kissmetrics
APRIL 14, 2021
Google Adwords Step #4: Leverage a Powerful USP. Your USP, or unique selling proposition , is what differentiates your business from your competitors and gives your prospects a compelling reason to choose you. A strong USP will skyrocket your sales conversion rates. A strong USP can eliminate price comparison shopping.
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