Forrester eCommerce

OCTOBER 21, 2024

Social media plays a pivotal role in shaping brand strategies and reaching target audiences for B2B companies. Our research reveals a clear leader in the realm of social media […]

Social Media 221

Social Media B2B Marketing 221

Forrester eCommerce

JULY 1, 2024

What if the US Supreme Court supported a law in which the government could force the New York Times and Wall Street Journal to publish stories against their will? What if the editors at those news outlets no longer had the power to turn down stories that they found objectionable — ones containing hate speech […]

Social Media 259

Social Media B2C Marketing Customer 259

Forrester eCommerce

JULY 11, 2021

Those on infosec social media were flooded with bikini selfies protesting the harassment that a woman received for posting her own bikini selfie. The week of July 12 was a big one (not in a good way) for showcasing the persistence and depth of harassment and exclusion for women in cybersecurity. Men and women took […].

Social Media 545

Social Media Customer 545

Forrester eCommerce

APRIL 29, 2021

Responding to this initial success, leading social media companies such as […]. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

Channel 535

Channel Social Media Download B2B 535

Forrester eCommerce

JANUARY 11, 2021

Change management has continued to be a hot topic on social media and customer inquiry. As a process symbolizing traditional IT service management and the ITIL framework, it’s under increasing pressure to modernize in response to Agile and DevOps trends.

Management 526

Management Social Media Customer 526

Forrester eCommerce

JANUARY 29, 2021

Each year, many consumers vow to change their behavior come January 1, resolving to cut down on social media, eat more healthily, sort out their finances, or — for those in lockdown — go for a […]. So, let me ask you, how is that New Year’s resolution coming along?

Banking 494

Banking Social Media Consumer 494

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Forrester eCommerce

SEPTEMBER 11, 2023

Generative AI’s meteoric rise can be compared to the launch of social media, the smartphone, and the internet.

Social Media 460

Social Media Marketing 460

Forrester eCommerce

NOVEMBER 28, 2023

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. The rapid evolution of generative AI technology within the social tech landscape sparked a race among providers […]

Social Media 384

Social Media Technology Marketing B2C 384

Forrester eCommerce

MAY 10, 2023

Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight. With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down.

Social Media 358

Social Media B2C Marketing Customer 358

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. -based owner. TikTok is appealing the ban on the grounds that it is unconstitutional, with a ruling expected by December.

Social Media 298

Social Media Channel Marketing Other 298

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 297

eCommerce Marketing Social Media White Paper 297

Groove

OCTOBER 11, 2024

As opposed to other marketing platforms, where you have to wait for customers to engage with a particular channel — such as Google, social media, or email — MMS and SMS text message marketing let you reach your customers immediately. Leveraging Social Media Social media can promote SMS messaging sign-ups to boost engagement.

Merchant Services 345

Merchant Services eCommerce Platforms eCommerce Marketing 345

Retail TouchPoints

OCTOBER 17, 2024

Leveraging Creators to Connect with Sneakerheads In partnership with Impact.com , Foot Locker has launched Foot Locker Storefronts , a platform that helps connect qualified creators with the retailer in order to engage with new and existing sneaker fanatics across social media. 30 during the Bulls vs.

Games 288

Games Social Media Presentation Events 288

Retail TouchPoints

NOVEMBER 26, 2024

The new program also rewards shoppers for non-transactional engagement, such as referring friends, social media activities, and writing reviews. We also wanted to transcend the typical transactional reward points and thank our customers for referrals, reviews and social media engagement.

Social Media 288

Social Media Gifts Omnichannel Reference 288

Retail TouchPoints

OCTOBER 28, 2024

They spend a lot of time online, particularly on social media platforms. Leverage social media Where do you go to find Gen Zers? Social media! So it only makes sense to leverage social media when running sweepstakes or contests. Gen Z especially loves experiences they can share on social media!

Consumer 275

Consumer Social Media Recommendation Travel 275

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Social Media 321

Social Media Magazine Consumer Payment Services 321

Forrester eCommerce

FEBRUARY 16, 2023

If your inbox (or social media feed) looks anything like ours, you’ve likely been seeing announcement after announcement of vendor integrations with OpenAI’s ChatGPT or other generative AI technologies.

Social Media 368

Social Media Customer Technology Other 368

Retail TouchPoints

DECEMBER 9, 2024

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. Consumers now prioritize how a product can immediately fit into their lifestyle, with social content shaping their choices.

Consumer 262

Consumer Social Media Fulfillment Shipping Costs 262

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Social media Social media platforms, once the golden ticket for D2C brands, also have become oversaturated.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

AUGUST 19, 2024

The result was an influencer-fueled social media bonanza that amplified an immersive shop-in-shop experience at BoxLunch’s Barton Creek Square store in Austin, Texas. million impressions. In stores, the retailer hosted two in-store events with DJ entertainment, trivia and giveaways.

Social Media 274

Social Media Omnichannel Events Gifts 274

Retail TouchPoints

JUNE 20, 2024

Although there was a fun pickleball-themed corner primed for social media photo shoots, one wall featured storytelling elements focused on the brand’s fabric innovation. But more than 10,000 social media comments on the brand’s accounts focused revealed that consumers wanted the dress to be a bit more bathroom-break-friendly.

Social Media 263

Social Media Fashion Channel Consumer 263

Retail TouchPoints

APRIL 3, 2024

Think of digital signage like a blog or social media page: It needs new content on a constant basis in order to maintain interest and drive engagement. You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media.

Social Media 279

Social Media Events Accessories Customer 279

Retail TouchPoints

NOVEMBER 29, 2024

South Koreans enjoy blazing digital infrastructure and high social media engagement through platforms such as KakaoTalk and Naver Shopping. There also seems to be a greater willingness among APAC consumers to buy directly through social media, in-app.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

JANUARY 25, 2024

Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. Sprinklr Social integration will deliver social media content and interactive polls to consumers.

Social Media 288

Social Media Live Chat Electronics Recommendation 288

Retail TouchPoints

FEBRUARY 15, 2024

Younger demographics, particularly millennials and Gen Z, who are heavy users of social media, often prioritize experiences, individuality and self-expression. RTP: How does the power of social media influence and accelerate everything we’ve discussed thus far?

Social Media 263

Social Media Consumer Other Information 263

Retail TouchPoints

APRIL 18, 2024

that regularly go viral on social media. Influencers create a “Closet Drop” featuring items they’re ready to sell, and by posting about these sales on their social media platforms regularly bring in new customers. Over the past three years the site has hosted more than 50 pop-ups across the U.S.

Social Media 264

Social Media Clothing Other Customer 264

Retail TouchPoints

SEPTEMBER 11, 2024

Target will launch an exclusive collection for pets and pet lovers, The Cuddle Collab , with more than 180 pieces inspired by six social media “fur-fluencers.” The Cuddle Collab was inspired by the Kardashians of the animal world: dogs and cats who live in the spotlight as “fur-fluencers” on social media.

Social Media 271

Social Media Toys Accessories Apparel 271

Retail TouchPoints

APRIL 17, 2024

Get in touch with social media platforms: Social media platforms offer a wealth of data regarding user preferences, interests and behaviors. Integrating with these platforms allows businesses to gather valuable insights into user intent by analyzing social interactions, content engagement and user-generated data.

Social Media 311

Social Media B2C B2B Customer Data 311

Retail TouchPoints

MAY 14, 2024

Bottom Line: This move represents an interesting return to a more traditional format for home shopping — one that had been eschewed by many companies in recent years in favor of newer video platforms, in particular social media.

Social Media 330

Social Media eCommerce Channel Events 330

Retail TouchPoints

JULY 18, 2024

Utilize Social Media Millennials and Gen Z are highly active on social platforms, which gives brands an excellent opportunity to create buzz around their events. Social media is a vital tool in this, allowing brands to build an online community and help attendees form human connections with like-minded people.

Events 263

Events Social Media Consumer Marketing 263

Groove

DECEMBER 11, 2024

If you're having trouble gaining leads or need help motivating users to sign up, these five tips on how to grow your email list could help you: Use email pop-ups strategically Leverage gated content Incentivize with loyalty programs Engage on social media Collect email addresses offline 1.

eCommerce 195

eCommerce Social Media White Paper Seminar 195

Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. Brands have long recognized the power of celebrities to influence the buying decisions of consumers.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

SEPTEMBER 26, 2024

In addition to bringing back its “Black Friday Fridays” weekly holiday deals , the retailer is launching a new affiliate program to “build on its organic and grassroots popularity with bargain-savvy creators and publishers on social media and beyond.”

Social Media 287

Social Media Consumer Management Retail 287

Groove

OCTOBER 5, 2024

While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics. Integrating SMS with Other Channels: For maximum impact, integrate SMS with other marketing channels like email and social media.

eCommerce 332

eCommerce Marketing Social Media Shopify 332

Retail TouchPoints

MARCH 29, 2024

Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put the brand front and center on the social media platform from March 31 to April 3, 2024. The special TikTok activation will complement E.l.f.’s was an early adopter of the TikTok platform as well as its Shop functionality. “E.l.f.

Social Media 289

Social Media Operations Marketing Customer 289

Retail TouchPoints

MAY 27, 2024

Given all the talk of texting and social media use, I expected more adoption on the customer service front. Here, only 11% of respondents had a social media interaction with customer service, resulting in just 5% placing an order.

Customer 285

Customer Live Chat Social Media eCommerce 285